| CATEGORY |
WINNING ENTRY |
COMPANY |
CLIENT |
SPONSORED BY |
 |
| BEST USE OF TELEVISION |
Twisties, Media is the mood: boredom relief strategy |
The Media Palace |
The Smith's Snackfood Company |
|
|
| BEST USE OF RADIO |
Free Care "The TV campaign that wasn't - thankfully" |
The Media Palace |
Reader's Digest |
|
|
| BEST USE OF OUTDOOR |
Breaking category rules to deliver a retail result |
The Media Palace |
KFC |
|
|
| BEST USE OF MAGAZINES |
Special K |
Starcom |
Kellogg |
|
|
| BEST USE OF NEWSPAPERS |
Portege 7000 Launch |
Zenith Media |
Toshiba |
|
|
| BEST USE OF ONLINE |
Beastie Boys 'Hello Nasty' |
Carat Australia |
EMI |
|
|
| BEST STRATEGIC LAUNCH CAMPAIGN |
Maxibon Launch |
Optimedia |
Nestlé Peters Maxibon |
|
|
| BEST INTEGRATED MEDIA CAMPAIGN |
Harper's Bazaar |
DDB |
Australian Consolidated Press |
|
|
| BEST USE OF SMALL BUDGET |
Happening Events |
Euro RSCG |
Warner Music |
|
|
| BEST ONE-OFF MEDIA IDEA |
'Live' Cinema Streamline Transaction Account |
Initiative Media Sydney |
Commonwealth Bank of Australia |
|
|
