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2006 AWARDS

CATEGORY	WINNING ENTRY	COMPANY	CLIENT	SPONSORED BY

GRAND PRIX	Launching an airline on the smell of a Lynx can	Universal McCann	Unilever

AUTOMOTIVE	"I'm Bloody Busy"	Mindshare	Land Rover Australia

BEST INTEGRATED MEDIA CAMPAIGN	The Lara Croft Challenge	Ikon Communications	Atari

ENTERTAINMENT AND LEISURE	The Lara Croft Challenge	Ikon Communications	Atari

BEST STRATEGIC LAUNCH CAMPAIGN	Launching an airline on the smell of a Lynx can	Universal McCann	Unilever Australia

FMCG	Launching an airline on the smell of a Lynx can	Universal McCann	Unilever Australia

BEST ONE-OFF MEDIA IDEA	The Point of No Return- Drink Drive Campaign 2005/2006	Starcom Adelaide	Govt of South Australia- Department of Transport. Energy and Infrastructure

TECHNOLOGY & COMMUNICATIONS	The 3G launch Breathing Life Into The Launch Through Consumer Engagement	Ikon Communications	Vodafone

BEST DEMONSTRATION OF RESULTS	The Lara Croft Challenge	Ikon Communications	Atari

SPECIAL MERIT AWARD - BEST MEDIA OWNER PROPOSAL	Can't wait for tomorrow	Fairfax	Toyota Motor Corporation Australia

HOME & CONSUMER DURABLES	Unleash the Barista	bellamyhayden	Sunbeam

COMMENDATION - BEST USE OF MEDIA/MARKET INTELLIGENCE	Diageo Consumer Connection Moments	Mindshare	Diageo

COMMENDATION - BEVERAGES	Being Dad	ZenithOptimedia	Lion Nathan

COMMENDATION - FINANCE/GOVERNMENT/INSURANCE	Putting Them In The Cockpit	Universal McCann	Federal Government ? Defence Force Recruiting

FINALISTS - RETAIL	Santa's Polly's Little Helper	bellamyhayden	Westfield

	No Such Thing as a Free Lunch	OMD	McDonalds Australia

COMMENDATION - BEST USE OF A SMALL BUDGET (UP TO $250,000)	Tour de France	Razor	SBS Television

FINALIST - BEST USE OF A SMALL BUDGET (UP TO $250,000)	Sharks	Starcom Worldwide & Guerrilla Media	IMAX

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