FIRST NAME
LAST NAME
BACKGROUND
YOUR QUALIFICATIONS
Secondary Qualification:
Tertiary Institution/s:
Tertiary Qualifications (Include details of
your Degree/Diploma and the results achieved)
Work experience: (please provide details of any employment experience specifying if full time or part time, resumes should also be provided):
CONTACT DETAILS
YOUR CONTACT DETAILS
Email:
Phone:
Mobile:
Address:
State:
Please select
ACT
NSW
NT
QLD
VIC
WA
Postcode:
QUESTIONS
THE INDUSTRY AND YOU
The MFA trainee program has placement opportunities in Sydney, Melbourne and Brisbane, please specify which location is your preferred option.
Please select
Sydney
Melbourne
Brisbane
What is the best media idea you have seen in the last six months whether it be a print ad, radio commercial, website, outdoor or ambient etc. What makes it so good?
What interest do you have to work in Advertising
Media and why?
Where did you hear about the MFA Trainee Program?
Would you be available to
attend an interview in the week of August 17, 2008?
Would you be available to
commence the trainee programme from mid January 2009?
ESSAY TOPIC
(Max 500 Words)
Communication (media) planning is about getting into the hearts and minds of Australian consumers and persuading them to take action and purchase your product. An Australian car manufacturer is launching its first "green" car. The environment and being "climate clever" are vital issues for Australian families and we need a communications/media strategy for them to purchase a fuel-efficient hybrid motor vehicle.
family and kids are critical
the price of the new green car is $35 -$40,000 (Ave purchase price for a new car is $25-29,000 )
the car's design is sleek and definitely unique (name to be decided)
the client has a very ambitious target and wants to sell 1,000 cars in the first 12 months (manufacturers sold 3,174 hybrid cars in 2006 in Australia)
average purchase cycle is around 5 year's ( was 7 years ),this is a considered purchase
The Task :
