• JOB DESCRIPTION for a Managing Director/CEO
• JOB DESCRIPTION for a Media Director/Group Head
• JOB DESCRIPTION for a Strategist/Planner
• JOB DESCRIPTION for a Planner/Buyer
• JOB DESCRIPTION for a Buying Manager
• JOB DESCRIPTION for a Buyer
• JOB DESCRIPTION for a Research Analyst
• JOB DESCRIPTION for a Assistant
JOB DESCRIPTION for a Managing Director/CEO
Responsibility
Manage and direct the organisation to achieve optimum profitability and effective use of business assets and human resources. Develop and review policy and plan, organise and control major functions relating to the operation and administration of the organisation through subordinate executives.
Reporting line
Board of Directors/Principal Executive in overseas parent.
Key interfaces
Key clients, media, financial institutions, key partners and suppliers, Internal department heads, Managing Directors
Main tasks
• Establish organisation objectives, policies, programs and, set targets and standards. Analyse economic, social, technical, legal and other data or trends.
• Direct the policy and operations of the organisation for the achievement of business / policy objectives, increased profit, or market share.
• Prepare/oversee the preparation of consolidated budgets, required reports and forecasts and present them or recommend their adoption to the Board / parent company or governing bodies.
• Appraise the activities of the organisation according to strategies and objectives and monitor and evaluate performance. Consult with staff and review recommendations and reports.
• Oversee the development and implementation of all organisational activities to protect the funds invested and the interests of the share holders. Ensure the security and development of assets and resources.
• Represent the organisation in negotiations, at conventions, seminars and official occasions, and liaise with other organisations (e.g. major suppliers, customers, industry associations and government representatives).
• Authorise funds to implement national policies, programs and business strategies.
• Provide overall direction and management of enterprises, including personnel, technological resources and assets.
• Establish lines of control and delegation responsibilities.
• Ensure all the organisation’s activities comply with relevant Acts, legal demands and ethical standards.
Profiles of people in this type of role
• CEO, MindShare Sydney
JOB DESCRIPTION for a Media Director/Group Head
Depending on the structure of the Agency and size of group, the title for this role can vary. This position is usually held by individuals that have up to 10 years of experience. The role requires solid management skills and hands on support to the assigned team.
Responsibility
Responsible for the entire media department or for the representative function. Leads the strategic and investment process across key client business and major projects, by managing client business on a daily basis, being accountable for group’s output, being responsible for total management of the group’s accounts and managing staff and time within the group.
Reporting line
Managing Director, Business Director, CEO
Key interfaces
Management team, Planning and/or Buying Managers, Senior Planners and/or Buyers
Client marketing personnel, media suppliers, creative agencies
Main tasks
• Assisting in profitable running of business unit to ensure financial goals are met.
• Management and ongoing development of company structure and resources
• Development and maintenance of revenue reporting
• Staff management, task delegation, time management, training and motivation
• Marketing and media knowledge of clients’ business.
• Solid understanding and interpretation of research, market data and systems.
• Account management and interface for client/agency liaison.
• Seeks and implements new business development.
• Building successful working relationships with media representatives and clients to ensure objectives are being delivered and relationships are strong...
• Client satisfaction based on performance of team
• Managing team resources for development of media strategies and
• Preparation of major client presentations and documents
• Supervising all aspects of clients investment
• Supervising of relevant financial reporting (expenditure, contracts, performance results etc)
Profiles of people in this type of role
• Client Service Director at Universal McCann
• Client Service Director, Carat
• Business Manager, Mindshare
• Client Service Director, Carat
JOB DESCRIPTION for a Strategist/Planner
Title descriptions may vary between agencies but the most general titles given for this position include Planner or Communication Strategist
Responsibility:
Creates strategic media concepts and plans to most effectively meet the marketing objectives and needs of the client brief
Reporting Line:
Group Head, Media Director
Key Interfaces:
Group Head, Media Director, Planners and Buyers, Research companies, Client Marketing department, Creative agencies and media suppliers
Key Tasks:
• Developing innovative and effective communication solutions
• Maintaining effective relationships with clients and ensuring in depth knowledge of their business and its needs
• Development of media concepts and plans
• Identifying and delivering unique and innovative strategies to leverage brand strength
• Researching past brand or product strategies and results, competitive actions, consumer behaviour and changes to the marketplace
• Understanding and interpretation of research, market data and systems
• Generation of appropriate reporting such as competitive consumer trends and media consumption patterns
• Searching for new, innovative and relevant communications ideas and presenting these to clients
• Sourcing of global insights/ideas for communications options
• Conducting qualitative research/vox pops where appropriate
• Produce media plans identifying mediums, timings, flighting, weights and cost estimates
• Produce media buying briefs
• Prepare presentations
Profiles of people in this type of role
• Consumer Response Strategist, Mindshare
• Group Strategic Director, Mindshare
JOB DESCRIPTION for a Planner/Buyer
Responsibility:
The Planner Buyer position covers a broad range of tasks including development of innovative media strategies through to the implementation planning and buying of those strategies.
Reporting Line:
Group Head, Media Director
Key Interfaces:
Group Head, Media Director, Planner and Buyers, Research companies, Client marketing department, creative agencies and media suppliers
Main Tasks:
• Maintaining effective relationships with clients and ensuring in depth knowledge of their business and it needs
• Identifying and delivering unique an innovative strategies to leverage brand strength
• Researching past brand or product strategies and results, competitive actions, consumer behaviour and changes to the marketplace
• Understanding and interpretation of research, market data and systems
• Searching for new, innovative and relevant communication ideas and presenting these to clients
• Sourcing of global insights, ideas for communications options
• Presentation of ideas to clients
• Generating appropriate reporting (competitive, performance tracking, budget reporting, contact management, marketplace trends)
• Implementing the approved strategy through negotiation, placement and stewardship of the buys
• Ensuring optimum negotiations and cost management of the buying is delivered
• Providing communication to clients on progress and outcome of buys and results
• Material and production co-ordination
• Resolving billing discrepancies
• Supervision of media assistant
Profiles of people in this type of role • Account Manager, OMD
JOB DESCRIPTION for a Buying Manager
Sometimes known as Investment Manager or Trading Manager
Responsibility:
To ensure optimum results in terms of rate negotiations and buying results of all the media investments placed by the Agencies buying unit
Reporting Line:
Media Director, Managing Director
Key Interfaces:
Group Head, Media Director, Buyers, Research companies, Client marketing department, and media suppliers
Main Tasks:
• Development and agreement of client and/or Agency negotiations with all mediums
• Stewardship of all media placements to ensure contracted agreements are upheld from all parties
• Implementation of accurate and up to date planning rates
• Ongoing supervisions of major campaign buys
• Ensure all media buys are maximised against market trends and opportunities
• Ongoing investigation into market opportunities and trends
• Maintain strong relationships with all senior media personnel
• Seek innovative ways of using the mediums to increase effectiveness for the campaign
• Maintain up to date knowledge on market trends, and research findings locally and internationally
• Implement ways to deliver effectiveness of media investment
• Ensure ongoing relevance of planning and buying rates considering market trends and opportunities
Profiles of people in this type of role
• Implementation Business Manager, Mindshare
• Investment Director, OMD
JOB DESCRIPTION for a Buyer
Sometimes known as a Trader
Responsibility:
Manages all client investments through the buying and negotiation process
Reporting Line:
Buying Manager, Group Head/Media Director
Key Interfaces:
Group Head/Media Director, Buyers, Research companies, Finance and media suppliers
Main Tasks:
• Supports the evaluation process for negotiations
• Manages the ongoing buying results to meet and exceed negotiation position and planning costs
• Maintaining client/agency contract agreements
• Establishing planning rates
• Implementing buying to ensure that buying information is data entered
• Preparing client documents and buying reports
• Preparing marketplace trend reports
• Performing the buying process
• Responsible for maintaining accurate invoicing and resolving billing discrepancies
• Developing post analysis reports on an ongoing basis
• General administration
• Material management
• Proforma checking
• Assisting in training the Media Assistant
Profiles of people in this type of role
• Senior Buyer, Carat
• Implementation Supervisor, Universal McCann
• TV Trader, OMD
JOB DESCRIPTION for a Research Analyst
Sometimes known as a Media Researcher, Research co-ordinator
Responsibility:
Assists with provision of data and knowledge collateral for the promotion of insight-driven research to increase company's profile within the marketplace.
Reporting Line:
Research Director and/or Managing Director
Key Interfaces:
Group Head/Media Director, Managing Director, Strategists, Marketing Departments, Research companies,
Main Tasks:
• Researching relevant data to prepare brand strategies
• Assisting with the delivery of the national research
• Answering day to day systems queries and requests at a local and national level
• Liaising with research suppliers
• Collating and inputting data
• Providing on the job research training for staff
• Providing assistance on new business pitches as required
• Assisting staff in their interpretation and use of research information
• Assisting with the implementation of international proprietary systems and models
• Providing information to global research network as required
• Data extraction for compilation of market update and consumer research presentations
• Cataloguing and filing information
Profiles of people in this type of role
• Research Analyst, Carat
JOB DESCRIPTION for a Assistant
Sometimes known as a Media Executive, Account co-ordinator, Communications co-ordinator
Responsibility:
Assists in the managing of client business on a daily basis
Reporting Line:
Media Planner/Buyer and/or Media Manager/Group Head
Key Interfaces:
Group Head/Media Director, Planning and Buying teams, Media suppliers
Main Tasks:
• Assisting the buying and planning teams to prepare presentations, confirm media bookings, send material instructions
• Assisting in the collection of all media information to provide full implementation services
• Collecting data for post analysis and competitive reports
• Processing and data entry loading media bookings
• Loading research disks/data
• Media monitoring, proof of performance and post analysis
• Sourcing media rates
• Checking and matching media confirmations and pre-telecast times
• Collecting and distributing tear sheets
• Monitoring spots against bookings
• Assistant with budget reconciliation, checks invoices, supports account query process
• Updating work in progress reports
• General administration
Profiles of people in this type of role
• Assistant at Universal McCann
• Assistant at Carat
• Assistant at Mindshare
PROFILE of CEO, MindShare Sydney
Name: Chris Walton
Position and Company: CEO, MindShare Sydney
How long have you had this job?
1 month
What you like most about the industry?
The people
What sort of things do you do in a normal work day?
New business, client meetings, internal training
What clients do you work on?
Across the whole MS portfolio
What gives you the biggest buzz in your job?
Feeling you make a difference
What was your first job in the industry and how long ago was it?
Media auditor, 1992
What suggestions do you offer to people wanting to do a job like yours?
Keep at it – this industry rewards the best and brightest
PROFILE of Client Service Director, Universal McCann
Name: Kim Raicevich
Position and Company: Client Service Director on Unimedia, Universal McCann
How long have you had this job?
Since Oct 2003
What you like most about the industry?
The free magazines!
What sort of things do you do in a normal work day? •
Responsible for ensuring total client satisfaction with the media product and for actively growing the Universal McCann business.• Manage work flow & projects of large team of planners and strategists • Ensure high standard of work & client satisfaction is maintained • Identify business opportunities and leverage opportunities • Have a total knowledge of media landscape and share with client/team • Motivate and empower staff
What clients do you work on?
Unilever
What’s the hardest thing about what you do?
Keeping ahead of the game, Balancing everything
What gives you the biggest buzz in your job?
Seeing happy and fulfilled colleagues achieve a goal ,Working hard on a project which comes off successfully in the end., Working with creative and inspiring people
What was your first job in the industry and how long ago was it?
Media Assistant at Coudrey Dailey, 20 long years ago
What suggestions do you offer to people wanting to do a job like yours?
Be tenacious, Have a strong work ethic, Be organised and manage your time well ,Must have a sense of humour , Have fun
PROFILE of Client Service Director, Carat
Name: Matt Butcher
Position and Company: Client Service Director (Carat)
How long have you had this job?
4.5 years
What you like most about the industry?
The daily variety
What sort of things do you do in a normal work day?
Organise client reviews, attend briefings, troubleshoot problems, delegate projects and manage the pulling together of various components for presentations and recommendations.
What clients do you work on?
St George Bank, NSW Lotteries, ASX, Pharmacare, Pfizer, Philips, ACCO, Valvoline, FCR, Toshiba, Eye Institute.
What’s the hardest thing about what you do?
Time management and project managing other people and divisions
.
What gives you the biggest buzz in your job?
Finishing a project and getting good feedback from the client and peers (winning awards and new business is pretty good too !)
What was your first job in the industry and how long ago was it?
Zenith Media in London in 1991.
What suggestions do you offer to people wanting to do a job like ours?
Find out as much about the industry and the agencies you are speaking to as possible. Be enthusiastic and tenacious….and keep trying !
PROFILE of Business Manager, Mindshare
Name: Katie Rigg-Smith
Position and Company: Business Manager - MindShare
How long have you had this job?
2 years
What you like most about the industry?
The pace, the people and the sheer diversity of what we do.
What sort of things do you do in a normal work day?
Manage my client’s media business which ranges from daily client contact, developing implementation strategies for the brands, negotiating with the media and basically making sure everything runs as it is suppose to.
What clients do you work on?
Diageo – specifically Baileys, Archers, UDL and Guinness
What’s the hardest thing about what you do?
Deciding which parties/lunches to attend
What gives you the biggest buzz in your job?
The fact that I love my job, the industry is great to work in because the people are fun and it is a work hard play hard lifestyle. It is never boring as there are always different challenges to keep it interesting.
What was your first job in the industry and how long ago was it?
Media Assistant Kellogg’s Group at MindShare – 5 years ago
What suggestions do you offer to people wanting to do a job like yours?
Be willing to start at the bottom and work your way up. Soak up as much knowledge as you can from the people around you and if you don’t have a job yet, then do as much work experience as you can because that will give you contacts which is what this industry is all about!
PROFILE of Client Service Director, Carat
Name: Jodie Edwards
Position and Company: Client Service Director, Carat
How long have you had this job?
6 months
What you like most about the industry?
Dynamic nature and frenzied pace
What sort of things do you do in a normal work day?
Client contact, meeting with the media, managing staff
What clients do you work on?
OPSM, Roche, Freedom, Challenger
What’s the hardest thing about what you do?
Constant crazy deadlines
What gives you the biggest buzz in your job?
Successful strategies which deliver results, happy clients and my fun team
What was your first job in the industry and how long ago was it?
Media Assistant, 9 years ago
What suggestions do you offer to people wanting to do a job like ours?
Be prepared for hard work and commitment, and the rewards will be yours
PROFILE of Consumer Response Strategist, Mindshare
Name: Saffron Carter
Position and Company: Consumer Response Strategist
How long have you had this job?
2 years
What you like most about the industry?
The breadth and involvement of information, making ideas work and the people you meet that become friends
What sort of things do you do in a normal work day?
Talking to clients, attending tracking meetings to find out how your brands are performing, researching consumers, brain storming, looking for insights, writing strategy, talking with media reps, reading the newspaper, spending time thinking, working with the business teams
What clients do you work on? ING DIRECT, Kelloggs, News Ltd, Diageo, Donna Hay, Inside Out
What’s the hardest thing about what you do?
Trying to make a budget fit to all the great ideas!
What gives you the biggest buzz in your job?
Coming up with great ideas and seeing them implemented with successful outcomes
What was your first job in the industry and how long ago was it?
Receptionist for a niche media buying agency in 1992 – 12 years ago (I’m ancient!)
What suggestions do you offer to people wanting to do a job like yours?
Be interested in people, their values, interests, habits, lifestyles, families. Keep an eye out for trends. Read and listen to the news. Be prepared to do the slog on the media implementation side – will stand you in good stead for moving into planning/strategy. Be able to multi-task and have a good memory. Above all, be curious, have a good sense of humour, lots of patience and a liver that can cope with the odd drinking session!
PROFILE of Group Strategic Director, MindShare
Name: Sharon Pitcher
Position and Company: Group Strategic Director, MindShare
How long have you had this job?
4.5 years at MindShare, 3 years heading up the Kimberly-Clark and more recently focusing on strategic development across a range of clients
What you like most about the industry?
It’s a challenge!, There is always something new to learn about. It allows me the opportunity to exercise the creative side of my brain even though there is a perception of media often being about numbers!
What sort of things do you do in a normal work day?
Looking for insights into consumers relationships with media, and brands.
- Responsible for strategic output across relevant clients - Attending brand workshops - Awareness planning - Writing media strategy!
What clients do you work on?
Kimberly-Clark, NRL, Castrol, Dreamworld, Kelloggs
What’s the hardest thing about what you do?
Leaving to go home at the end of the day (but really, I do have a life!)
What gives you the biggest buzz in your job?
When a client recognises a huge opportunity for their brand and signs off a great idea
What was your first job in the industry and how long ago was it?
Receptionist for Time & Space in 1990. A lifetime ago when lunches were long!
What suggestions do you offer to people wanting to do a job like yours?
You need to put in the hard yards – make a real effort to understand the basics of media as this strong base of knowledge will help you develop truly strong media skills long term. Media is fun… you will make a lot of good friends.
PROFILE of Account Manager, OMD
Name: Corrine Taylor
Position and Company: Account Manager, OMD
How long have you had this job?
Have been with OMD for over 2 years however been an account manager for only the past 4 months.
What you like most about the industry?
Daily interaction with different personalities, you learn a lot about people.
What sort of things do you do in a normal work day?
Media Recommendations, implementation of media schedules, market analysis.
What clients do you work on?
Merck, Sharp & Dohme and Boehringer Ingelheim
What’s the hardest thing about what you do?
Long hours during peak planning periods.
What gives you the biggest buzz in your job?
Successful negotiation with media and presenting media recommendations that you are really proud of.
What was your first job in the industry and how long ago was it?
OMD was my first job within the media industry; however my first job within the wider industry was with Legion Interactive, 5 years ago.
What suggestions do you offer to people wanting to do a job like yours?
Enthusiasm, patience and diligence are the key skills required I believe to do my job well. The role I have can at times can be quite demanding however if you are willing to work hard, and enjoy being challenged it can be very rewarding and satisfying.
PROFILE of Implementation Business Manager, Mindshare
Name: Beth Hood
Position and Company: Implementation Business Manager, Mindshare
How long have you had this job?
4 and half years
What you like most about the industry?
I love the fact that this industry is full of heaps of young, enthusiastic and fun people. You not only get to interact with interesting people within your own agency, but are constantly meeting interesting personalities from various media suppliers – invariably these meetings are carried out over a long lunch or at some media function with lots of free booze.
What sort of things do you do in a normal work day?
This industry is anything but boring – my feet usually do not touch the ground during a normal working day. If I’m not out at a client meeting or media function, I’m in the office brainstorming new and interesting opportunities to best answer my clients media needs. I actually just returned from a recording studio where Who Weekly were compiling a Karaoke video of various agencies singing their theme song – what the…
What clients do you work on?
KFC, Pizza Hut, Lion Nathan, Hoyts Distribution, OPSM, TDK, Palm, Budget Eyewear, O’Briens Glass, CSRPGH, GUCCI, YSL, ALDI, Thai Airways, Singapore Tourist Board, Groupe Seb, donna hay magazines, Inside Out magazine, UNICEF.
What’s the hardest thing about what you do?
Going to work with a hang over. No seriously, with such an extensive portfolio there can be some late nights here and there – however it’s usually not too bad as everyone usually pulls together to help out.
What gives you the biggest buzz in your job?
I know it sounds corny – but it really gives me a buzz when you know you have recommended a great campaign to a client and they come back full of praises and appreciation.
What was your first job in the industry and how long ago was it?
My first job was media assistant on the KFC and Pizza Hut account. Although a very challenging position – putting in the yard hards really paid off as I was promoted within 8 months.
What suggestions do you offer to people wanting to do a job like yours?
Be proactive as possible – however when contacting an agency directly make sure you do as much research as possible – go on the net and research their client base, and find out what media is really about.
PROFILE of Investment Director, OMD
Name: Peter Horgan
Position and Company: Investment Director, OMD
How long have you had this job?
6 Months
What you like most about the industry?
Bringing big ideas to life. Working with good people
What sort of things do you do in a normal work day?
Annoy, interfere, upset and placate.
What clients do you work on?
McDonalds, Arnotts, Campbells, Frucor, Reckitt Benckiser, Carter Holt Harvie, Sancella
What’s the hardest thing about what you do?
Managing a team
What gives you the biggest buzz in your job?
Making a difference to a clients business
What was your first job in the industry and how long ago was it?
Trainee TV Buyer, 14 Years
What suggestions do you offer to people wanting to do a job like yours?
It gets better
PROFILE of Senior Buyer, Carat
Name: Vanessa Starr
Position and Company: Senior Buyer , Carat
How long have you had this job?
1 month
What you like most about the industry?
The way it constantly evolves with new media opportunities. With the emergence of digital technologies we are seeing more and more people moving away from consuming traditional media (such as TV) making our job of targeting more fragmented and complex. It’s a constant challenge which keeps things fresh and interesting.
What sort of things do you do in a normal work day?
I negotiate and book media for my client. We have ads on TV every day of the year. I also analyse ratings, make hit predictions, track deals, and ensure that my client is kept informed on the state of the market.
What clients do you work on?
YUM Restaurants (KFC & Pizza Hut)
What’s the hardest thing about what you do?
Managing client expectations in tight market conditions.
What gives you the biggest buzz in your job?
Looking at ratings and accurately predicting what shows will work and why, and achieving all my campaign planned goals.
What was your first job in the industry and how long ago was it I?
started as an assistant at Universal McCann on Columbia Tri Star Films three years ago.
What suggestions do you offer to people wanting to do a job like ours?
Get to know people in the industry. Spend time at different agencies doing work experience to get a feel of what the job requires. Also investigate doing a Uni or a TAFE course.
PROFILE of Implementation Supervisor, Universal McCann
Name: Chris Norris
Position and Company: Investment Supervisor – Universal McCann
How long have you had this job?
3 months.
What you like most about the industry?
The challenge you face everyday, I don’t think people realise how much work goes into bringing a campaign to life.
What sort of things do you do in a normal work day?
Buy and negotiate Media. Keep my clients smiling
What clients do you work on?
AMP, Lego
What’s the hardest thing about what you do?
The fact that you can’t make everyone happy
What gives you the biggest buzz in your job?
The crazy people I work with, some the greatest and strangest things happen in this office and many of the people I work with are responsible for them. Their just a really great group of people.
What was your first job in the industry and how long ago was it?
I started as a Media Assistant 3 yrs ago after completing a Degree at Charles Sturt University. The agency’s had its fair share of CSU ex pats.
What suggestions do you offer to people wanting to do a job like yours?
You have to love dealing with people, rain, hail or shine. Remember who you bump into along the way, you’ll probably end up working with them somewhere down the track.
PROFILE of TV Trader, OMD
Name: Sebastian Rennie
Position and Company: TV Trader - OMD
How long have you had this job?
4 years
What you like most about the industry?
The constantly changing media landscape & the parties!
What sort of things do you do in a normal work day?
Negotiate, Buy, Track and Post Analyse TV Campaigns
What clients do you work on?
Reckitt Benckiser, Allianz Insurance & Ingham
What’s the hardest thing about what you do?
Buying successfully with a short lead time
What gives you the biggest buzz in your job?
Closing a successful negotiation
What was your first job in the industry and how long ago was it?
Media Assistant @ The Media Business, UK – 7 Years ago
What suggestions do you offer to people wanting to do a job like yours?
Be prepared for hard work, but look forward to reaping the benefits.
PROFILE of Strategic Resources Director
Name: Straford Rodrigues
Position and Company: Strategic Resources Director - Carat
How long have you had this job?
14 months
What you like most about the industry?
Its output is based on a combination of Art and Science
What sort of things do you do in a normal work day?
Analysing the impact of advertising media on sales, Determine advertising ROI ,Tools training and help desk
What clients do you work on?
St George Bank, Freedom, IAG, Cadburys, Bonland
What’s the hardest thing about what you do?
Optimising marketing budgets
What gives you the biggest buzz in your job?
Presenting final results to the client in a language they understand
What was your first job in the industry and how long ago was it?
Lintas – 13 yrs ago
What suggestions do you offer to people wanting to do a job like ours?
Enjoy working with numbers, look beyond the numbers, be patient
PROFILE of Research Analyst,Carat
Name: Straford Rodrigues
Position and Company: Strategic Resources Director - Carat
How long have you had this job?
14 months
What you like most about the industry?
Its output is based on a combination of Art and Science
What sort of things do you do in a normal work day?
Analysing the impact of advertising media on sales,Determine advertising ROI ,Tools training and help desk
What clients do you work on?
St George Bank, Freedom, IAG, Cadburys, Bonland
What’s the hardest thing about what you do?
Optimising marketing budgets
What gives you the biggest buzz in your job?
Presenting final results to the client in a language they understand
What was your first job in the industry and how long ago was it?
Lintas – 13 yrs ago
What suggestions do you offer to people wanting to do a job like ours?
Enjoy working with numbers, look beyond the numbers, be patient
PROFILE of Media Assistant
Name: Simon Flood
Position and Company: Media Assistant-Universal McCann
How long have you had this job?
10 months
What you like most about the industry?
Variety of Interesting people
What sort of things do you do in a normal work day?
Bookings for all mediums including Regional TV Buying
What clients do you work on?
Unilever
What’s the hardest thing about what you do?
Keeping up!!
What gives you the biggest buzz in your job?
Finishing a big task, or finding more efficient ways to get through work load
What was your first job in the industry and how long ago was it?
This is it!!
What suggestions do you offer to people wanting to do a job like yours?
Be patient and ask questions
PROFILE of Assistant/Client Service Coordinator
Name: Duncan Robertson
Position and Company: Assistant / Client Service Coordinator, Carat
How long have you had this job?
5mths
What you like most about the industry?
Constantly changing and evolving environment, nothing stays the same.
What sort of things do you do in a normal work day?
Check bookings are correct for future weeks, post-analyse previous weeks, book regional campaigns, report to team on new media opportunities.
What clients do you work on?
YUM Restaurants (KFC & Pizza Hut)
What’s the hardest thing about what you do?
Constant Deadlines
What gives you the biggest buzz in your job?
Achieving team goals, defusing difficult situations.
What was your first job in the industry and how long ago was it?
I started as a Sales Assistant at Eyecorp 18mths ago
What suggestions do you offer to people wanting to do a job like yours?
Try and get as much knowledge about the industry before you try to crack it. Be persistent and confident.
PROFILE of Media Assistant
Name: Susan Hudson
Position and Company: Media Assistant, MindShare
How long have you had this job?
3 months
What you like most about the industry?
It is always exciting and evolving.
What sort of things do you do in a normal work day?
I work with the buyers in my team ensuring things are running smoothly.
What clients do you work on?
Kellogg’s
What’s the hardest thing about what you do?
Ensuring deadlines are met.
What gives you the biggest buzz in your job?
Seeing pleasing results of a campaign
What was your first job in the industry and how long ago was it?
This is my first job!!
What suggestions do you offer to people wanting to do a job like yours?
You must have a passion for media to really enjoy your work. Just get out there and get as much experience as possible.
|
