AILA Advertising Industry Labour Agreement

Why is the AILA Important for our Industry?

On April 18, 2017, the Australian Government announced the replacement of the 457 visa with a new Temporary Skills Shortages (TSS) visa. The majority of ANZSCO codes used by the advertising industry are now on the Short-Term Skills Occupations List (STSOL) providing 2+2 year visas with no pathway to permanent residency.

The Australian advertising industry competes globally and ranks in the top five for creative excellence and marketing effectiveness. The sophisticated and highly technical nature of the industry has opened up opportunities for growth requiring continual investment into cutting edge skills. The industry strongly supports Australian jobs first, but needs access to overseas talent to maintain its international ranking. The AILA has been designed to address this need.

What is the AILA?

The Advertising Industry Labour Agreement (AILA) has been negotiated between the Media Federation of Australia (MFA), Advertising Council Australia (ACA) and the Department of Home Affairs to enable the industry to cover key skill shortages that can not be filled by local Australian talent.

Advertising Industry Labour Agreement - Key Facts

Features

AILA agreements are for a period of 5 years
A cap of 300 visas per year (split across MFA and ACA members)
Individual visas will be up to 4 years with a pathway to Permanent Residency after 3 years

Conditions

Participating members/entities will maintain at least 75% Australian workforce
Minimum of 3 years of work experience for Temporary Skills Shortage (TSS) visas
Minimum of 6 years of work experience for Employer Nominated Scheme (ENS) visas
Minimum annual salary of $85,000 (guaranteed earnings)
A commitment for overseas workers to contribute to recognised industry training programs

No Further Concessions

Compulsory Labour Market Testing
Skills must be consistent with ANZSCO code requirements
English language for both TSS and ENS
Standard fees including the Skilling Australia Fund to be paid

Applicable ANZSCO Codes

Advertising Specialist (225111)
Graphic Designer (232411)
Copywriter (212411)
Multimedia Designer (232413)
Web Developer (261212)

More about Labour Agreements

DHA Factsheet DHA Website

More about the AILA

Contact MFA/ACA MFA/ACA Factsheet

About the Australian Advertising Industry

The Australian Advertising Industry competes globally and ranks in the top five worldwide for creative excellence and marketing effectiveness. Annual expenditure on advertising in Australia is estimated at $17.3 billion in 2017 (PwC - Outlook: The Australian Entertainment & Media Outlook 2017-2021).

The industry’s supply chain supports over 200,000 people, either working in advertising or dependent upon advertising. The Australian advertising industry has an impact on our national economy of $40 billion (Deloitte Access Economics, Advertising Pays: The Economic Employment and Business Value of Advertising 2016).