Why is the AILA Important for our Industry?

On April 18, 2017, the Australian Government announced the replacement of the 457 visa with a new Temporary Skills Shortages (TSS) visa. The majority of ANZSCO codes used by the advertising industry are now on the Short-Term Skills Occupations List (STSOL) providing 2+2 year visas with no pathway to permanent residency. 

The Australian advertising industry competes globally and ranks in the top five for creative excellence and marketing effectiveness. The sophisticated and highly technical nature of the industry has opened up opportunities for growth requiring continual investment into cutting edge skills. The industry strongly supports Australian jobs first, but needs access to overseas talent to maintain its international ranking. The AILA has been designed to address this need.

What is the AILA?

The Advertising Industry Labour Agreement (AILA) has been negotiated between the Media Federation of Australia (MFA), Advertising Council Australia (ACA) and the Department of Home Affairs to enable the industry to cover key skill shortages that can not be filled by local Australian talent.


  • AILA agreements are for a period of 5 years
  • A cap of 300 visas per year (split across MFA and ACA members)
  • Individual visas will be up to 4 years with a pathway to Permanent Residency after 3 years


    • Participating members/entities will maintain at least 75% Australian workforce
    • Minimum of 3 years of work experience for Temporary Skills Shortage (TSS) visas
    • Minimum of 6 years of work experience for Employer Nominated Scheme (ENS) visas
    • Minimum annual salary of $85,000 (guaranteed earnings)
    • A commitment for overseas workers to contribute to recognised industry training programs

    No Further Concessions

    • Compulsory Labour Market Testing
    • Skills must be consistent with ANZSCO code requirements
    • English language for both TSS and ENS
    • Standard fees including the Skilling Australia Fund to be paid

    Applicable ANZSCO Codes

    • Advertising Specialist (225111)
    • Graphic Designer (232411)
    • Copywriter (212411)
    • Multimedia Designer (232413)
    • Web Developer (261212)

    More about Labour Agreements

    DHA FactsheetDHA Website
    Australian Government Department of Home Affairs
    Media Federation of Australia
    Advertising Council Australia