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SUMMARY:Redesigning the Agency Value Model Workshops
DESCRIPTION: 
 Join Brian Kessman\, co-author of the newly published glob
 al VoxComm paper ‘Redesigning the Agency Value Model’\, co-founder of 
 The Value Institute and founder of Lodestar Agency Consulting — for a pr
 ovocative two-part virtual workshop designed to rebuild your commercial mo
 del\, decouple revenue from hours\, and safeguard long-term profitability.
 
 Your registration includes full access to both sessions.
 PART 1: Th
 e Commercial Model That Enables Modern Pricing Approaches to WorkDate: Thu
 rsday 19 November 2026\, 12.00pm - 1.15pm AESTPART 2: Making the Transfo
 rmation from Services to Productised Solutions Date: Friday 20 November 20
 26\, 12.00pm - 1.15pm AESTExclusive pre-reading: Advanced reading materia
 l will be provided to prepare for Session 1 discussions. 
LOCATION:Link sent upon registration
DTSTART:20261119T010000Z
DTEND:20261120T021500Z
DTSTAMP:20261101T091352Z
ORGANIZER;CN=MFA:MAILTO:mfa@mediafederation.org.au
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