2017 Awards

MFA Awards 19th October 2017 - Royal Hall of Industries

The Media Federation Awards program is the pre-eminent Awards program in the advertising media communications industry in Australia. The purpose of the Awards is to highlight the value that the advertising media communications industry contributes to client's businesses. The Awards showcase the finest thinking and solutions in media communication practice that have contributed to a sussessful, results driven advertising campaign. 

Award Categories

Category A: Automotive Vehicles, Products & Services

Category B: Durable Consumer Goods

Category C: Fast Moving Consumer Goods (excluding Food & Beverages)

Category D: Financial Services

Category E: Food & Beverages

Sponsored by

Category E: Food & Beverages

Category F: Public Sector, Utilites & Charities

Category G: Media & Entertainment

Sponsored by

Category G: Media & Entertainment

Category H: Retail & eCommerce

Category I: Telco, Travel, Leisure & Other Services (excluding Financial)

Category J: Best Communication Strategy *NEW*

Category K: Best New Product Launch/Relaunch

Category L: Best Integrated Campaign

Category M: Best Use of a Small Budget (up to 300k)

Category N: Most Innovative Use of Media

Sponsored by

Category N: Most Innovative Use of Media

Category O: Best Collaboration *NEW*

Category P: Best Use of Technology *NEW*

Category Q: Best Demonstration of Short-Term Results

Sponsored by

Category Q: Best Demonstration of Short-Term Results

Category R: Best Demonstration of Long-Term Results *NEW*

Sponsored by

Category R: Best Demonstration of Long-Term Results *NEW*

Category S: Best Use of Data, Adtech, Analytics or Research

Category T: Best Use of Real-Time Marketing *NEW*

Category U: People & Culture Award *NEW*

Category V: Marketing Team of the Year

Sponsored by

Category V: Marketing Team of the Year

Category W: Media Partner of the Year

Category X: NGen Award

Sponsored by

Category X: NGen Award

Category y: Po-Bono/Cause Marketing Initiative - In recognition of Pam Lane

GRAND PRIX

Sponsored by

GRAND PRIX