MFA EX Effectiveness Expo

On Thursday 17th October, Sydney agencies 'shut their doors' in support of the first ever MFA EX Effectiveness Expo.  The event was a huge success attracting an audience of over 1500 industry professionals.

MFA EX was the culmination of more than a year of research with our members, meetings and consultations with the wider industry, and a lot of blood, sweat and tears on behalf of the MFA and our Awards committee.  The sessions were curated to highlight ground-breaking media thinking, innovation, and people development and best practice in driving marketing effectiveness.

To see images from the MFA EX and the MFA Awards, click here or contact us for information about 2020!

Our long-term goal is that MFA EX, alongside the MFA Awards, will become a key component of our mission to demonstrate media agencies' contribution to achieving tangible, long-lasting results for clients.  We are looking forward to announcing the MFA EX Effectiveness Expo 2020 soon.