MFA EX Effectiveness Expo
After an incredibly uncertain and turbulent year the MFA have taken time to reflect on the success of the 2019 MFA EX Effectiveness Expo and are working on its return in 2021.
Cast your memories back to pre-coronavirus times, specifically to Thursday 17th October 2019. Sydney agencies 'shut their doors' in support of the first ever MFA EX Effectiveness Expo. The event was a huge success attracting an audience of over 1500 industry professionals.
MFA EX was the culmination of more than a year of research with our members, meetings and consultations with the wider industry, and a lot of blood, sweat and tears on behalf of the MFA and our Awards committee. The sessions were curated to highlight ground-breaking media thinking, innovation, and people development and best practice in driving marketing effectiveness.
To see images from the 2019 MFA EX event and the 2019 MFA Awards, click here!
Despite the restrictions and curveballs from Covid-19, our long-term goal remains; That MFA EX, alongside the MFA Awards, will become a key component of our mission to demonstrate media agencies' contribution to achieving tangible, long-lasting results for clients. We are looking forward to sharing our plans for 2021 with you very soon!