The MFA and its members are delighted to introduce the inaugural MFA Effectiveness Expo, MFA EX.  MFA EX is Media For All, and will be held at the Carriageworks Sydney on Thursday 17th October.

MFA EX will highlight ground-breaking media thinking, innovation, people development and best practice in driving marketing effectiveness.  Inspiring, educating and celebrating effectiveness, teamwork and Inspirational young talent within the industry.  It will provide a platform to share creativity and ideas as well as showcase award winning work in the finalist showcase exhibition.

The MFA believe effective work shouldn’t just be celebrated at the MFA Awards ceremonies – it should be on display for the whole industry to see. In an exciting first, MFA EX will showcase finalists work throughout the full-day thought leadership event, and in a series of post event roadshows throughout Australia.

Members Support

For the first time ever, Sydney agencies will be ‘shutting their doors’ on Thursday 17th October, and heading to Carriageworks in Sydney to celebrate MFA EX and MFA Awards. MFA EX is supported by all MFA Member agencies, view the full list here.

More than fifteen hundred media professions will be attending this all day thought leadership event, to be inspired, educated and celebrate the role our industry plays in growing clients businesses. 

“The MFA board is excited to be supporting the revamped MFA Awards and introducing, MFA EX: Media For All. We’ve agreed on an agency shutdown to ensure everyone is there to learn from best practice and to celebrate the most creative, effective media thinking in Australia.”

- Peter Horgan, CEO of Omnicom Media Group & MFA Chair

How to get involved

There are multiple ways you can get involved with both MFA EX and the MFA Awards. These events will positively impact the entire industry, not just the senior ranks who typically attend awards and events. MFA EX will be accessible for everyone, at every level; every function; and in every market. And the MFA Awards will celebrate the best ‘work that works’ in the industry. These events have full support of the industry and truly are Media For All.