MFA EX Effectiveness Expo
On Thursday 17th October, Sydney agencies 'shut their doors' in support of the first ever MFA EX Effectiveness Expo. The event was a huge success attracting an audience of over 1500 industry professionals.
MFA EX was the culmination of more than a year of research with our members, meetings and consultations with the wider industry, and a lot of blood, sweat and tears on behalf of the MFA and our Awards committee. The sessions were curated to highlight ground-breaking media thinking, innovation, and people development and best practice in driving marketing effectiveness.
Our long-term goal is that MFA EX, alongside the MFA Awards, will become a key component of our mission to demonstrate media agencies' contribution to achieving tangible, long-lasting results for clients. We are looking forward to announcing the MFA EX Effectiveness Expo 2020 soon.