The Media Federation Awards’ major role is to promote innovation, which in turn results in work that drives client growth. These awards are a celebration of the best work of the year; work that breaks boundaries and drives results for clients. Work we can really be proud of and work that demonstrates to clients the value media agencies add to their business. At the end of the day, the work we do has to deliver ROI and contribute to clients' bottom line.
In 2019 we revamped the awards program to ensure greater focus on media effectiveness and business outcomes for clients. Award category numbers were reduced and replaced with outcome-led categories such as Brand Impact, Business Impact and Long-Term Results. Even greater accountability was introduced into the judging process - including blind voting, independent panels and client check-ins - making this our most rigorous judging process ever.
The industry threw its support behind the revamped MFA Awards program with an unprecendent number of industry sponsors, strong entry numbers and event attendance.
Congratulations to all the finalists and winners. To be a finalist in what we believe to be the most rigorous judging process of any industry awards program, be confident that you are among the best in market. This is a market that is producing world-class and category-breaking work. Be proud to be part of it.
Finally, a big thank you to all the sponsors, Sophie Madden and her MFA team, plus the refreshed awards committee for their help in making the Media Federation Awards possible. A special thank you also to Two de Force, always behind the scenes making sure everything runs smoothly.