The Media Federation Awards’ major role is to promote innovation, which in turn results in work that drives client growth. These awards are a celebration of the best work of the year; work that breaks boundaries and drives results for clients. Work we can really be proud of and work that demonstrates to clients the value media agencies add to their business. At the end of the day, the work we do has to deliver ROI and contribute to clients' bottom line.
Congratulations to all the finalists and winners. To be a finalist in what we believe to be the most rigorous judging process of any industry awards program, be confident that you are among the best in market. This is a market that is producing world-class and category-breaking work. Be proud to be part of it.
Greg Graham - Chairman, MFA Awards