Winners

Category: Grand Prix

GOLD AWARD WINNER

GTB Australia / Mindshare
Ford Motor Company Australia
Tough Done Smarter

Category: Telco, Travel, Leisure & Other Services

GOLD AWARD WINNER

Category: Durable Consumer Goods

GOLD AWARD WINNER

UM Sydney
Lego Australia

Category: People & Culture

GOLD AWARD WINNER

SILVER AWARD WINNER

Behind PHD’s Transformation, A Journey of 180 People
PHD Media

Category: Media & Entertainment

GOLD AWARD WINNER

Zenith
SBS
Deep Water

SILVER AWARD WINNER

How a Prison Rat Made Wentworth No. 1 on Foxtel
Mindshare
OnMsg
Foxtel: Showcase

Category: Best Demonstration of Short-Term Results

GOLD AWARD WINNER

Affinity
Flordis
Don’t Ignore a Cough

SILVER AWARD WINNER

Be The Bill – Harnessing the Power of Personalisation to Put Euthanasia on the Political Agenda
Cummins&Partners
Go Gentle Australia

Category: Best Use of Real-Time Marketing

GOLD AWARD WINNER

The Monkeys - Now part of Accenture Interactive
The University of Sydney

SILVER AWARD WINNER

How Hyper Relevance Put Streets Back on the Lips of Aussies
PHD
DDB
Unilever

Category: Best Integrated Campaign

GOLD AWARD WINNER

UM Sydney
Coca-Cola South Pacific

SILVER AWARD WINNER

The Google app & The Voice
PHD Australia
R/GA, Essence, Shine Australia, Nine Network
Google

Category: Best New Product Launch/Relaunch

GOLD AWARD WINNER

Carat Australia
McCann, Soap, Ogilvy PR 
Microsoft

Category: NGEN Award

GOLD AWARD WINNER

Max Learmont & Nolan Yu, UM
Hear for You
League Of Hearoes

Category: Best Collaboration

GOLD AWARD WINNER

McCann Melbourne
Adshel, Airbag Productions 
University of Melbourne

SILVER AWARD WINNER

The Google App & The Voice
PHD Australia
R/GA, Essence, Shine Australia, Nine Network
Google

BRONZE AWARD WINNER

Family Feud Disney Edition
FreemantleMedia Australia
The Walt Disney Company, Network Ten, Imagination Games
FreemantleMedia Australia

Category: Best Use of Technology

GOLD AWARD WINNER

SILVER AWARD WINNER

How a Prison Rat Made Wentworth No. 1 on Foxtel
Mindshare
OnMsg
Foxtel: Showcase

BRONZE AWARD WINNER

Streets – How Hyper Relevance Put Streets Ice Cream Back on the Lips of Aussies
PHD
DDB
Unilever

Category: Marketing Team of the Year

GOLD AWARD WINNER

SILVER AWARD WINNER

Westpac Group

Category: Financial Services

BRONZE AWARD WINNER

You Can Do Better
CHE Proximity
Latitude Financial Services

Category: Automotive Vehicles, Product & Services

BRONZE AWARD WINNER

Hyundai Dealer Stealer
Ansible & Initiative
Snakk Media
Hyundai Motor Company Australia

Category: In Recognition of Pam Lane - Pro Bono Cause Marketing Initiative

GOLD AWARD WINNER

OMD Sydney
MCN, UnLtd 
The Pyjama Foundation

SILVER AWARD WINNER

Foodbank Food Fight 2016
Maxus
Havas
Foodbank

Category: Best Innovative Use of Media

GOLD AWARD WINNER

The Monkeys -Part of Accenture Interactive
Qantas
Out Of Office

SILVER AWARD WINNER

Made Possible by Melbourne
McCann Melbourne
Adshel & Airbag Productions
University of Melbourne

BRONZE AWARD WINNER

Marketing at The Speed of Sport: Foxtels Next Generation Media Platform
Mindshare
Google
Foxtel

Category: Best Use of Data, Adtech, Analytics or Research

GOLD AWARD WINNER

SILVER AWARD WINNER

Building the Flight Centre Travel Group Co-op
Ikon Communications
Flight Centre Travel Group

BRONZE AWARD WINNER

The Hearing Test in Disguise
CHE Proximity
Cochlear

Category: Public Sector, Utilities & Charities

GOLD AWARD WINNER

Starcom
Publicis Content 
WWF Australia

SILVER AWARD WINNER

Be The Bill – How We Harnessed the Power of Personalisation to Put Euthanasia on the Political Agenda
Cummins&Partners
Go Gentle Australia

Category: Retail & eCommerce

GOLD AWARD WINNER

OMD
Network Ten 
Ancestry.com.au

SILVER AWARD WINNER

Be My Valentine
OMD Australia
Now We Collide
eHarmony

Category: Fast Moving Consumer Goods

GOLD AWARD WINNER

Category: Food & Beverages

GOLD AWARD WINNER

Category: Best Use of a Small Budget (Up to $300K)

GOLD AWARD WINNER

CHE Proximity
Cochlear

SILVER AWARD WINNER

Safe Passage for Sea Creatures
Starcom
WWF Australia

Category: Best Communications Strategy

GOLD AWARD WINNER

CHE Proximity
Cochlear

SILVER AWARD WINNER

Prospan: Don’t Ignore a Cough
Affinity
Flordis

BRONZE AWARD WINNER

Fanta Relaunch
UM Sydney
Coca-Cola South Pacific

Category: Best Demonstration of Long Term Results

GOLD AWARD WINNER

GTB Australia / Mindshare
Ford Motor Company Australia
Tough Done Smarter

SILVER AWARD WINNER

Buy Ready
PHD Melbourne
TBWA and Resolution
ANZ

Category: Media Partner of the Year

GOLD AWARD WINNER

SILVER AWARD WINNER

Adshel

BRONZE AWARD WINNER

Nova Entertainment

Category: Recognition of great digital effectiveness by IAB

WINNERS

Campaign: Marketing at The Speed of Sport: Foxtel’s Next Generation Media Platform
Agency: Mindshare
Client: Foxtel
Collaborating Partner: Google

 

Campaign: The Hearing Test in Disguise
Agency: CHE Proximity
Client: Cochlear

 

Campaign: Tough Done Smarter
Agency: GTB Australian / Mindshare
Client: Ford Motor Company Australia

 

Campaign: Buy Ready
Agency: PHD Melbourne
Client ANZ
Collaborating Partners: TBWA and Resolution

 

Campaign: Dynamic Recruitment
Agency: The Monkeys
Client: The University of Sydney

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