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Resources for MFA members and the industry to inform and establish guidelines on issues impacting our industry, for the purpose of assisting our members to run better businesses.

MFA Digital Foundations Certification

The MFA Digital Foundations Certification program is an industry recognised digital training program that sets a standardised benchmark for basic digital media proficiency.

Systems Committee

The MFA Systems Committee is made up of representitives from most of the major media agencies. When preparing to engage with the MFA Systems Group, we advise you of the following criteria that our members generally use it evaluate suppliers and recommend that you tailor your presentation accordingly.

Media Communication Agency Industry Census - 2016 Release

The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2016 release includes data for the October 2014 - September 2015 period.

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2015 MFA Member Report

The 2015 MFA Member Report is a comprehensive review of the MFA's activities throughout the financial year of July 2014 - June 2015. This Annual Report gives insights into the successful business activities for the year, the individuals and companies who were important contributors and an update on the year ahead.

View the 2015 AGM Mag

Media Communication Agency Industry Census - 2015 release

The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover.  The 2015 release includes data for the October 2013 - September 2014 period.

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MFA Transparency Framework for Agencies and Advertisers

The MFA Transparency framework, developed in conjunction with the AANA, to assist our members and their clients when discussing terms of operating.

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MFA Media Agency Overhead Definition

Industry-wide standard for what constitutes 'media agency overhead' that is aligned with today's marketplace and the full range of services that media agencies provide.

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How do I get Media Accreditation?

Are you interested in Media Accreditation? This article provides information regarding obtaining Media Accreditation.

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