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Resources for MFA members and the industry to inform and establish guidelines on issues impacting our industry, for the purpose of assisting our members to run better businesses.

Successful Agency Pitching

An industry best practice guide on successful agency pitching developed by the AANA and MFA to optimise the tendering process and improve the experience and ultimately the outcome for all parties.  The Successful Agency Pitching guide sets an industry best practice standard and provides tools and clear practical steps to follow for advertisers and agencies. 

View the Guide

Media Communication Agency Industry Census - 2021 Release

The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2021 release includes data for the October 2019 - September 2020 period.

View the 2021 census

ACCC: Digital Advertising Services Inquiry Interim Report

MFA submission to ACCC: Digital Advertising Services Inquiry Interim Report

View the report

2020 Year in Review Magazine

The 2020 MFA Member Report is a review of the MFA’s activities throughout the year. This member report gives insights into the activities for the year, the individuals and companies who were important contributors and an update on the year ahead.

View the Magazine

2021 MFA Planner

Key dates of all the planned 2021 MFA Events.

View the Planner

ACCC Ad Tech Inquiry Issue Paper

MFA submission to ACCC: Ad Tech Inquiry Issues Paper.

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Media Communication Agency Industry Census - 2020 Release

The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2020 release includes data for the October 2018 - September 2019 period.

View the 2020 Census

2020 MFA Planner

Key dates of all the planned 2020 MFA Events

View the Planner

MFA White Paper on the AANA Master Media Buying Services Agreement

A White Paper outlining the MFA’s position on the revised AANA Media Contract Template and accompanying Guidance Notes released in August 2019.  

View the White Paper

Media Communication Agency Industry Census - 2019 Release

The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2019 release includes data for the October 2017 - September 2018 period.

View the Census

2019 MFA People Program Calendar

Key dates of all the planned 2018 MFA People Program events

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2018 Year In Review Video

The 2018 MFA Year In Review video covers The MFA’s activities throughout the financial year of July 2017- June 2018. This member video gives insights into the activities for the year, the individuals and companies who were important contributors and an update on the year ahead.

View the Video Here

2018 Members Report

The 2018 MFA Member Report is a review of the MFA’s activities throughout the financial year of July 2017- June 2018. This member report gives insights into the activities for the year, the individuals and companies who were important contributors and an update on the year ahead.

View the 2018 Members Report

Australian Digital Advertising Practices - July 2018

The Australian Digital Advertising Practices have been created specifically for advertisers in Australia to facilitate better relationships with agencies, publishers and digital platforms, and to foster shared responsibilities for digital ad spends and outcomes. 

View the ADAP

Media Communication Agency Industry Census - 2018 Release

The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2018 release includes data for the October 2016 - September 2017 period.

Download

2018 MFA People Program Calendar

Key dates of all the planned 2018 MFA People Program events

Download

2017 MFA Member Report

The 2017 MFA Member Report is a review of the MFA’s activities throughout the financial year of July 2016- June 2017. This member report gives insights into the activities for the year, the individuals and companies who were important contributors and an update on the year ahead.

View the 2017 Member Report

Media Communication Agency Industry Census - 2017 Release

The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2017 release includes data for the October 2015 - September 2016 period.

Download

MFA Digital Foundations Certification

The MFA Digital Foundations Certification program is an industry recognised digital training program that sets a standardised benchmark for basic digital media proficiency.

Systems Committee

The MFA Systems Committee is made up of representitives from most of the major media agencies. When preparing to engage with the MFA Systems Group, we advise you of the following criteria that our members generally use it evaluate suppliers and recommend that you tailor your presentation accordingly.

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