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Resources for MFA members and the industry to inform and establish guidelines on issues impacting our industry, for the purpose of assisting our members to run better businesses.

MFA Transparency Framework for Agencies and Advertisers

The MFA Transparency framework, developed in conjunction with the AANA, to assist our members and their clients when discussing terms of operating.

View the MFA Transparency Framework

MFA Media Agency Overhead Definition

Industry-wide standard for what constitutes 'media agency overhead' that is aligned with today's marketplace and the full range of services that media agencies provide.


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