Our Mission
Our mission is to promote increased productivity via the automation and integration of media systems across the industry and provide a forum for the media and software suppliers to engage with MFA member agencies.
Our Vision
Our vision is of a media industry where the transactional, data loading & analysis functions of media planning & buying are as automated as streamlined as possible to free up time & resources within agencies. Our vision is to eliminate all manual processes.
Our Focus
Engagement
- To act as a first stop for suppliers to engage relevant agency systems personnel early on in the process
- Provide a forum for suppliers to present to agencies
- Provide an initial testing group where required
Development
- Collaborate on development roadmap and priorities for media systems that impact agencies
- Promote improved accuracy and reporting for media data
- Identify opportunities and requirements with new technologies and media platforms
Automation
- The development of electronic transacting with all media
- All data delivery via API's or FTP sites, less reliance on emails and import/export
- Automated integration with agency systems