MFA E-LEARNING PROGRAMS
MFA Digital Foundations
In order to be successful in our industry, we believe everyone working in media, needs to have a consistent and standard level of digital knowledge. The MFA Digital Foundations Certification Program has been created by the industry for the industry, having been led by the MFA Interactive Committee in collaboration with a team of industry experts. It provides the industry with a solid and consistent level of foundation digital media knowledge.
This industry recognised program sets a benchmark for what constitutes basic digital proficiency, ensuring that all members have a clear understanding of the digital landscape, including its language and terminology, the buying and trading models, and the evaluation and measurement methods of the key channels. Participants will receive professional certification as evidence of their knowledge upon successful completion of two exams; Certificate I and Certificate II.
The industry certification has been designed for ALL. However, is a mandatory requirement for all MFA member agency staff with less than 2 years' experience.
The Television industry is evolving at a fast pace, it is soon to be a world where TV is consumed on multi-devices, traded in many ways, using varied data sets. Foundation TV knowledge is an imperative to navigating this changing medium.
Our ambition is to ensure that industry professionals are ready for the changes, by ensuring MFA members have consistent foundation knowledge across television planning, buying and evaluation. The content has been developed collaboratively across all MFA Media Agency Members (it is Australian based) with more than 25 broadcast television experts involved in the creation and testing if the content.
This industry-recognised program sets a benchmark for what constitutes basic television proficiency, ensuring that all members have a clear understanding of the television landscape, including its language and terminology, planning, the buying and trading models, and the evaluation and measurement methods.
Participants will receive professional certification as evidence of their knowledge upon successful completion of one two-hour exam. The program has been designed for everyone, and all levels, working in a client-facing function, television and non-television. However, if you are employed at an MFA member agency and have less than 2 years’ experience, it is a must-have capability.