Redesigning the Agency Value Model Workshops

Welcome to Redesigning the Agency Value Model Workshop Part 1 & Part 2.
Join Brian Kessman, co-author of the newly published global VoxComm paper ‘Redesigning the Agency Value Model’, co-Founder of The Value Institute and founder of Lodestar Agency Consulting — for a provocative two-part virtual workshop designed to rebuild your commercial model, decouple revenue from hours, and safeguard long-term profitability.

Your registration includes full access to both sessions.

PART 1: The Commercial Model That Enables Modern Pricing Approaches to Work
Date: Thursday 19 November 2026, 12.00pm - 1.15pm AEST

PART 2: Making the Transformation from Services to Productised Solutions
Date: Friday 20 November 2026, 12.00pm - 1.15pm AEST

Exclusive pre-reading: Advanced reading material will be provided to prepare for Session 1 discussions. 

This two part practical workshop will explore how agencies can move beyond pricing based on hours and headcount to commercial models that better reflect the value they create.