About the MFA

Who we are

The MFA, established in 1997, is the peak body representing media communication agencies to government, industry, media owners and the general public. The MFA membership represents over 90% of all media agency placed media billings in Australia.

MEDIA IS anything and everything that touches, moves, influences, informs and inspires consumers.

OUR INDUSTRY IS fluid, transformative, a world of colour, where everyone has a voice, purveyors of popular culture, observers of people and society. 

PEOPLE IN MEDIA ARE restless, dynamic, creators, connectors, in the game, a tapestry of many skills. 

TO OUR CLIENTS WE ARE Business and Communication consultants who invest their money. 

We are an Alliance of Australian media agencies who represent the COMMON INTERESTS of our members in ways that advance our industry and our clients best interests.

Our Purpose

We exist to champion a dynamic and valued media industry.

Our Vision

To be a force that makes the media industry better at what we do for clients:

  • Mastery in media agencies 
  • Improvement of the tools we use 
  • Growth of clients businesses
  • Advancement of our people 


We represent the common interests of our industry in three ways:


To attract, keep and inspire the best talent pool of people working in our industry - all 3000 of them.            


To lead the way, at pace in driving more efficient and effective ways of working, tracking, validating and measuring for our clients.


To demonstrate the value of our industry, the role we play in growing clients businesses and the compensation this deserves.

Media Federation of Australia Mural