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Our vision is to be a FORCE that makes the media industry better at what we do

The MFA has over 240 individual volunteers that sit on our eleven taskforces. This level of participation is a demonstration of the passion and committment from our member agencies to ensure the continual growth and improvement of the industry at large.

People

People

To attract, keep and inspire the best talent pool of people working in our industry.

To inspire, motivate and retain people with more than 5 years industry experience.

To retain people with less than 5 years experience working in our industry.

Process

To promote increased productivity via the automation and integration of media systems across the industry and provide a forum for media and software suppliers to engage with MFA member media agencies.

Systems Taskforce

Research

Drive efficient and effective industry measurement that meets current and future needs.

Interactive

The purpose of the Interactive group is to build the efficiency and effectiveness of interactive advertising, with a focus on developing and educating best practice within the industry and safeguarding the interests of agencies and their clients.

Performance

MFA Awards

To showcase the role our industry plays in growing our clients' businesses by celebrating work that works.

AANA MFA Media Forum

To identify opportunities where the AANA and MFA can work together on shared issues to better the industry as a whole. To target areas of common ground - both challenges and opportunities - and allow both groups to exhange views and information, and work toward formulating fast and effective solutions.