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Our vision is to be a FORCE that makes the media industry better at what we do

The MFA has over 240 individual volunteers that sit on our eleven taskforces. This level of participation is a demonstration of the passion and committment from our member agencies to ensure the continual growth and improvement of the industry at large.




To attract, keep and inspire the best talent pool of people working in our industry.

Diversity, Equity & Inclusion Advisory Council

To support the industry’s ambition to build a diverse, equitable and inclusive industry.

To inspire, motivate and retain people with more than 5 years industry experience.

To retain people with less than 5 years experience working in our industry.


To promote increased productivity via the automation and integration of media systems across the industry and provide a forum for media and software suppliers to engage with MFA member media agencies.


Outdoor Futures Council

To enhance trust and transparency in Out-of-Home advertising by improving metrics, proof of performance and trading efficiency.


MFA Awards

To showcase the role our industry plays in growing our clients' businesses by celebrating work that works.