MFA Leadership Series

The Human Edge: Creative and Critical Leadership
for Complex Times 

MFA Leadership Series is all about inspiring, informing and motivating us to continuously grow and become exceptional leaders. 

The Series isn’t a workshop.  The goal of the MFA Leadership Series is to challenge us to think differently.

Our focus is on developing the business and leadership skills of our MFA community. Through a series of events, we aim to motivate, educate, challenge and connect people in our industry. 

Melbourne: 17 March 2026
Sydney: 25 March 2026

AI and technology are accelerating efficiency, but they’re also increasing complexity. More speed. More noise. More decisions. More pressure to get it right. In this environment, the leaders who stand out won’t simply optimise. They’ll think creatively and critically, and lead with clarity when the path isn’t obvious.

This MFA Leadership Series session brings together two exceptional speakers to demonstrate the capabilities that matter most now: the human edge, imagination, clarity, and strong decision-making in messy, real-world leadership moments.

The keynotes and discussions with your peers will ensure you leave with useful tools, and a renewed confidence in the skills that technology can't replace.

 

The Future of Leadership is Intergenerational.
Are you ready to lead the way?

Pietra Brettkelly
Oscar-Selected Filmmaker

Pietra Brettkelly is a Sundance award-winning, three-time Oscar-selected filmmaker known for bold, deeply human storytelling shaped by curiosity and risk. With nearly 30 years in film, her work has been recognised for its quiet, intimate power.

Her latest film CROCODILE, shot over seven years in Nigeria, redefines authorship through collaboration with nine emerging filmmakers as co-owners. Pietra challenges convention to create work that expands perspective and puts humanity at the centre.

Reanna Browne
Practicing Futurist & Creative Practitioner

Reanna is a globally recognised and award-winning futurist. As founder of Work Futures, a strategic foresight consultancy, she assists organisations in translating foresight into meaningful change, ensuring that strategic insights lead to tangible actions. 

Reanna works at the intersection of creativity, decision-making and high-stakes reality. She helps leaders use storytelling and emerging tools, including AI, to make stronger calls in complex environments. Her session translates insight into rigorous, Monday-morning moves that drive action, not abstraction.

If your agency is an MFA member, the tickets are $210 pp plus gst.  Register using the link below or contact your MFA 5+ representative or the mfa@mediafederation.org.au

If you’re a non-member, the tickets are $310 pp plus gst.  Register using the links below or contact the mfa@mediafederation.org.au

Catch up on MFA Leadership Series content and resources

  Thanks to our MFA Leadership Series partner