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Educational resources about the Advertising Media industry, to support MFA members and the wider community (students, lecturers).



Everything you need to know about the media agency industry.

The MFA Guide is an essential learning resource for anyone wanting to understand the fundamentals of the media agency industry, suitable for those currently working at a media agency as well as the broader community (e.g. students, lecturers, media owners, advertisers). 

Introduction and Set Up

Overview of the Media Communication Agency Industry

Industry Process

Understanding the media communication process from brief to post campaign evaluation.

Media Options

Understanding the media channel landscape including the roles of channels and how they work.

Media Options - Part 1

The role of: Screens (TV & Video), Out-of-Home, Cinema and Display (online).

Media Options - Part 2

The role of: Radio, Print, Social Media, Content/Sponsorships and Ambient.

Media Options - Part 3

The role of: Search and Programmatic.

Industry Research

Research in the Media Communication Agency industry - industry currencies, syndicated research and who does what.

Industry Roles

Roles in the Media Communication Agency industry - what people do

Award Case Studies

Case studies of winning campaigns from the MFA Awards.

MFA Glossary of Terms

Glossary of commonly used media communications industry terms

View the Full MFA Glossary of Terms

MFA Digital Foundations Glossary of Terms

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