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Educational resources about the Advertising Media industry, to support MFA members and the wider community (students, lecturers).

The MFA Guide

Everything you need to know about the media agency industry.

The MFA Guide is an essential learning resource for anyone wanting to understand the fundamentals of the media agency industry, suitable for those currently working at a media agency as well as the broader community (e.g. students, lecturers, media owners, advertisers). 

View Section 1: Introduction

View Section 2: Process


View the FULL MFA Guide

MFA Glossary of Terms

Glossary of commonly used media communications industry terms

View the Full MFA Glossary of Terms

MFA Digital Foundations Glossary of Terms

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