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Educational resources about the Advertising Media industry, to support MFA members and the wider community (students, lecturers).

Glossary of Terms

Glossary of commonly used media communications industry terms

View the Full Glossary of Terms

MFA Digital Foundations Glossary of Terms

MFA Educational Guidelines

MFA developed the MFA Educational Guidelines as a resource to support MFA Members and the wider community (students, lecturers) within the Advertising Media Industry.

Introduction and Set Up

Overview of the Media Communication Agency Industry

Industry Process

Understanding the media communication process, from brief to post campaign evaluation.

Media Options

Understanding the media channel landscape including the roles of channels and how they work.

Industry Research

Research in the Media Communication Agency industry - industry currencies, syndicated research and who does what.

Industry Roles

Roles in the Media Communication Agency industry - what people do

Case Studies

Case studies of winning campaigns from the MFA awards.

MediaGRAM 2015

MediaGRAM 2015

Our industry newsletter for university students and lecturers.

MediaScape Guide November 2015

Advertising, media and marketing trade resources 'MediaScape', Australian Market.

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