Learning Resources
Educational resources about the Advertising Media industry, to support MFA members and the wider community (students, lecturers).
Glossary of Terms
Glossary of commonly used media communications industry terms
MFA Educational Guidelines
MFA developed the MFA Educational Guidelines as a resource to support MFA Members and the wider community (students, lecturers) within the Advertising Media Industry.
Introduction and Set Up
Overview of the Media Communication Agency Industry
Industry Process
Understanding the media communication process, from brief to post campaign evaluation.
Media Options
Understanding the media channel landscape including the roles of channels and how they work.
Industry Research
Research in the Media Communication Agency industry - industry currencies, syndicated research and who does what.
Industry Roles
Roles in the Media Communication Agency industry - what people do
Case Studies
Case studies of winning campaigns from the MFA awards.
