With more than 2,000 industry professionals from all levels attending across the Melbourne and Sydney events, MFA EX has cemented its place as the industry’s must-attend gathering – showcasing the power of media to drive meaningful change and uniting our community in a collaborative, non-competitive environment.

In 2025, a stellar lineup of speakers tackled some of the most important and thought-provoking topics of our time: lessons from Uber’s global CMO on harnessing the promise of AI while avoiding its pitfalls; how to break our dopamine addiction and reclaim creativity; how to identify and eliminate gender bias embedded in AI systems; and a wake-up call for media buyers on the blind spots we overlook – and how data can help set us straight.

Showcasing ground-breaking thinking, best practice, innovation and people development, MFA EX is a conference like no other — a celebration of our industry. The content is carefully curated by leading practitioners to be relevant and inspiring for everyone in media, no matter their experience or role.

Here’s how WPP Media CEO Aimee Buchanan sums it up:

“MFA EX is truly unique: the only event where agencies close their doors so every employee can take part. From the most junior to the most experienced, everyone has a voice, and everyone leaves more inspired, more connected and better equipped to deliver on our shared purpose: We Are The Changers.”

For all enquiries, contact: hello@rareproductions.com.au