MFA EX

MFA EX, is where the industry comes together to be inspired with ground-breaking media thinking, best practice, innovation, and people development in driving our media industry forward. 

Last year over 2,500 industry professionals from all levels joined us across our Melbourne and Sydney events. And this year promises to be bigger and better, with topics including the Great Industry Debate - AI vs EQ; avoiding greenwashing and arriving at a personal Net Zero roadmap; stereotyping in media, and what we can do about it. 

Alongside these thought-provoking sessions will be interspersed some short, sharp, inspiration from industry colleagues including: Lessons in Improv; Ageism; Weird partnerships; with a bit of Spice Girls, and Business Walrus's thrown in! 

This is not a conference like any other - but rather a celebration of our industry. The content has been carefully curated by leading industry practitioners to be relevant and inspirational for ALL media collegues regardless of how long they've been in the industry. Once more agencies will be shutting their doors for the day to allow everyone to get involved. Tickets are on sale now. 

See what Peter Vogel, CEO Wavemaker said about last years or check out the 2022 Hype Reel:

"MFA EX 2022 was one of the best industry events that I have ever attended - everything ran so well & the content was fantastic. There was a real buzz. A really fantastic day that did so much good for our Industry & our People. Our industry proposition of 'We are the Changers' was not only perfectly weaved through everything, but was also tangibly demonstrated by everything on the day; the content, the awards, the talent & the atmosphere. I felt very proud & privileged to be a part of our industry."