MFA Digital Foundations Certification

**COVID-19 UPDATE**: Due to the current circumstances of COVID-19, we have made the decision to postpone our MFA e-Learning exams. For those who were registered for the Autumn Semester, your registration will be rescheduled to the Spring Semester. You can view the updated timetable HERE. 

For any questions or issues regarding this, please email


About MFA Digital Foundations 

In order to be successful in our industry, we believe everyone working in media, needs to have a consistent and standard level of digital knowledge.

The MFA Digital Foundations Certification Program has been created by the industry for the industry, having been led by the MFA Interactive Committee in collaboration with a team of industry experts.

It provides the industry with a solid and consistent level of foundation digital media knowledge.

This industry recognised program sets a benchmark for what constitutes basic digital proficiency, ensuring that all members have a clear understanding of the digital landscape, including its language and terminology, the buying and trading models, and the evaluation and measurement methods of the key channels.

Participants will receive professional certification as evidence of their knowledge upon successful completion of two exams.
(i.e., Certificate I and Certificate II).

The industry certification has been designed for ALL. 
However, is a mandatory requirement for all MFA member agency staff with less than 2 years' experience.

This program includes:

Certificate I covering the subjects of: Display, Video, Social and Search Engine Marketing.

Certificate II covering the subjects of: Search Engine Optimisation, Content Marketing, Programmatic and Measurement that matters.

*To qualify as a member, you need to work at an MFA member agency. Click HERE to view our list of members.