MFA Digital Foundations Certification
The MFA Digital Foundations Certification Program has been introduced to provide the industry with a solid and consistent level of foundation digital media knowledge. This industry recognised program sets a benchmark for what constitutes basic digital proficiency, ensuring that all members have a clear understanding of the digital landscape, including its language and terminology, the buying and trading models, and the evaluation and measurement methods of the key channels.
Participants will receive professional certification as evidence of their knowledge upon successful completion of a rigorous two-hour exam. The industry certification will be mandatory requirement for all MFA member agency staff with less than 2 years' experience.
This is a program created by the industry for the industry, having been led by the MFA Interactive Committee in collaboration with a team of industry experts. The Interactive Committee is made up of members of OMD, Starcom MediaVest, The Media Store, Carat, Ikon, GroupM, Mediabrands, Maxus, MediaCom, ZenithOptimedia and Magna Global.
Certificate I – Paid Digital Media
Certificate I focuses on Display, Video, Social and Search Engine Marketing.
Certificate II – Owned and Earned Digital Media
Timing for the launch of this program still to be announced.
Are you a member agency and want to roll out the Digital Foundations program for your team?
MFA Digital Foundation Certification learning materials are available for MFA member agencies to hold in-house training workshops, to be run by MFA-approved trainers. For more detail on what’s involved, contact us here.