MFA Digital Foundations Certification

In order to be successful in our industry, we believe everyone working in media, needs to have a consistent and standard level of digital knowledge.

The MFA Digital Foundations Certification Program has been created by the industry for the industry, having been led by the MFA Interactive Committee in collaboration with a team of industry experts.

It provides the industry with a solid and consistent level of foundation digital media knowledge.

This industry recognised program sets a benchmark for what constitutes basic digital proficiency, ensuring that all members have a clear understanding of the digital landscape, including its language and terminology, the buying and trading models, and the evaluation and measurement methods of the key channels.

Participants will receive professional certification as evidence of their knowledge upon successful completion of two x two-hour exam (i.e., Certificate I and Certificate II).

The industry certification has been designed for all however, is a mandatory requirement for all MFA member agency staff with less than 2 years' experience.

This is a program includes:

Certificate I covers the subjects of: Display, Video, Social and Search Engine Marketing.

Certificate II covers the subjects of: Search Engine Optimisation, Content Marketing, Programmatic and Measurement that matters.

To participate in the learning, there are three options:

  1. Face to face workshops – run by your agency
  2. E-learning – two semesters a year
  3. Self-study – utilising the study guides on the MFA website