MFA How to Buy Television Course
About the MFA How to Buy Television course
Technology is rapidly changing the way we watch Television, we can now view what we want, when we want, where we want. Alongside this change, the Television advertising market is being traded in increasingly new and dynamic ways.
While incredibly exciting, these developments have made the TV advertising buying process increasingly complex.
Our ambition is to ensure that individuals in our industry are equipped early in their agency careers with the best practice skills, confidence, and practical knowledge to trade television advertising at an industry high standard. We do this by providing MFA members with consistent, best practice learning and a step-by-step guide on how to buy an advertising campaign on television.
Through this course, participants will gain an understanding of pre-buy preparation, best practice buying, optimisation, briefing partners, ongoing management & optimisation, and how BVOD is traded.
Participants will receive professional certification as evidence of their knowledge upon successful completion of one exam and a Live TV buy assessment.
When participants register, they will need to nominate an eligible agency mentor to provide support and assess the Live TV buy requirement of this course. Mentors must have 3+ years of television buying experience. An overview of the assessment and an example scorecard can be downloaded below.
The course has been designed for those who have previously completed the MFA Television Foundations course.