It might be one of the smallest line items on a media plan, but the $5 levy for every $10,000 of ad spend plays an important role in supporting a strong and trusted advertising industry.

The levy supports Ad Standards’ independent handling of thousands of consumer complaints each year, as well as industry guidance, insights and resources that help advertising standards keep pace with community expectations. It also supports the broader self-regulatory framework, providing a flexible alternative to more prescriptive government regulation.

For media agencies, a strong self-regulatory system helps create a clear, consistent and trusted environment in which clients can advertise and agencies can plan and place media with confidence.

As Greg Wallace, Executive Director of Ad Standards explains: “The industry is stronger when brands, agencies, media owners and platforms collectively support the systems that help build and maintain consumer trust.”

The levy is a small contribution, but it plays an important role in supporting responsible advertising, effective self-regulation and confidence in our industry.

For many, the self-regulatory system may feel largely invisible. But its impact is significant. Supporting the levy is a practical way for MFA members to help maintain the trust and credibility that underpin Australian advertising.

Ad Standards is a proud sponsor of MFA EX and MFA Awards.