Definition:
Measuring the performance of social posts or campaigns, often accumulating No. of Interactions on a social post or campaign by adding the basic Likes, Comments, Shares. Should there be video content, Clicks to Play or Video Views may be included. If measuring Twitter performance, RT, Replies, Favourites and Embedded Clicks could be included from Analytics. These metrics can formulate an engagement Rate to project the percentage of those that have engaged with the content out of Total Fans or Content Reach to for KPIs pre or post campaign or performance per social post.
Category: Social Media
