Stuart Bailey's positive influence on our industry is wide reaching. Among his many contributions, he initiated and played a pivotal role in the development of the Australian Digital Advertising Practices, a joint initiative between the MFA, IAB and AANA. This set of guidelines was created specifically for Australian advertisers to facilitate better relationships with agencies, publishers and digital platforms, and to instill confidence in the digital advertising value chain for all participants. The Australian Digital Advertising Practices are held up globally as best practice and Stuart's role in bringing together the major industry bodies was instrumental to the success of the initiative.
Stuart was also the driving force behind the MFA Digital Foundations accreditation program. Digital Foundations has led the charge in providing a consistent digital education across the MFA membership base, with the aim of safeguarding and future proofing the industry we work in. Now in its second year, the program has achieved equivalent standards across every media agency in Australia.
His passion for the industry, commitment to driving better practices and ability to keep the big picture in sight make Stuart one of our industry's greatest assets. In the words of PHD CEO Mark Coad: "I have no doubt that in years to come, we will look back at the industry pioneers in the digital and data space, who helped put our Australian industry among global best practice, and Stu's name will be very high on that list."