Carol Morris

Everyone who has ever come into contact with Carol Morris can attest to her positivity, dedication and collaborative approach. From her days as Agency Manager at Merchant & Partners, and then as General Manager at UM - where she drove the Federal Government, Coles and Unilever wins Carol went on to cement her impact on the industry as the Executive Director of the MFA, where during her tenure she turned the MFA into a true industry body and created the foundation for what the MFA is today. Including launching the unique and envied NGEN program, which has helped grow the careers of 7 out of 10 people in our industry today.

In 2013, she joined UnLtd as General Manager and was instrumental in growing the organisation's reach, funds, number of programs and impact on disadvantaged youth across Australia. UnLtd Founder & Chair and AthletesVoice CEO Kerry McCabe says Carol had the most difficult job in the industry when she joined UnLtd. "Creating a movement and groundswell across an industry was a huge challenge," he says. "It required a sound strategy and the ability to win individuals and companies over one at a time.

Running an organisation with bold ambition and very limited resources is also a big challenge. As a leader, Carol's commitment, resolve and style enabled us to not only achieve our goals but to do so in a professional and organised manner." John Grono, Owner of GAP Research, says he could write a thousand words and still not praise Carol enough. "She is selfless and dedicated to everything and everyone she works with, but always understanding of others," he said.

Carol is one of those rare people who is both passionate and compassionate in equal amounts about people, work, life, and helping others. She is also one of the nicest people that it has been my pleasure and honour to know and work with. I am proud to count Carol as a dear friend." Mindshare MD Kerry Field worked with Carol in her roles at both MFA and UnLtd. She says: "What a woman! Supportive, friendly, compassionate, always helpful, always smiling and one of the most popular and loved individuals in the industry. My career is better off for knowing this fabulous lady. I am so happy that she is being recognised."