Inspirational content released for MFA EX 

MFA EX is fast approaching. Last year over 2,500 industry professionals from all levels joined us across our Melbourne and Sydney events. And this year promises to be bigger and better! Tickets are selling quick, so make sure you are in amongst it for a second-to-none day of inspiration. Topics will cover ground-breaking media thinking, best practice, stellar innovation, and thought provoking ways to develop our people, and drive our industry forward. 

Alongside these thought-provoking sessions will be interspersed some short, sharp, inspiration from industry colleagues including: Lessons in Improv; Ageism; Weird partnerships; with a bit of Spice Girls, and Business Walrus's thrown in! 

MFA EX is a celebration of our industry. The content has been carefully curated by leading industry practitioners to be relevant and inspirational for ALL media collegues regardless of how long they've been in the industry. Once more agencies will be shutting their doors for the day to allow everyone to get involved. 

Changers on stage will include:

  • UM Australia CEO Anathea Ruys and WPPANZ President Rose Herceg,  Challenging the industry to make positive representation a priority throughout the media supply chain in partnership with UN Women Australia’s Unstereotype Alliance
  • The Great Media Industry Debate with OMD Australia who will put AI and EQ to the test to solve a real client challenge and call on the audience to be the judge – who does it best?
  • My NetZero Founder, Tim Hodgson and GroupM Chief People Officer Scott Laird, inspiring the MFA EX audience to create their individual Net Zero Roadmap 

More sessions to be announced shortly.

Not sure if MFA EX is for you?

MFA EX is a day of inspiration for everyone working in our industry, whether you are just starting out in your career or an industry leader, working in media agencies, media owners and marketers. 

Don't know how to get a ticket?

If you work at an MFA agency - simply ask your manager for a ticket (they are only $45 for members!).  

If you don't work at an MFA agency - tickets can be purchased on the MFA website.  And the good news is, if your company is a sponsor you only pay the MFA member ticket price.  But don't leave it too long as these events do sell out.  

Thanks to our 2023 sponsors