Industry Resources
Resources for MFA members and the industry to inform and establish guidelines on issues impacting our industry, for the purpose of assisting our members to run better businesses.
Media Communication Agency Industry Census - 2015 release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2015 release includes data for the October 2013 - September 2014 period.
MFA Transparency Framework for Agencies and Advertisers
The MFA Transparency framework, developed in conjunction with the AANA, to assist our members and their clients when discussing terms of operating.
MFA Media Agency Overhead Definition
Industry-wide standard for what constitutes 'media agency overhead' that is aligned with today's marketplace and the full range of services that media agencies provide.