Industry Resources
Resources for MFA members and the industry to inform and establish guidelines on issues impacting our industry, for the purpose of assisting our members to run better businesses.
MFA Industry Census - 2019 Release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2019 release provides data for the October 2017 - September 2018 period.
2019 MFA People Program Calendar
Key dates of all the planned 2018 MFA People Program events
2018 Year In Review Video
The 2018 MFA Year In Review video covers The MFA’s activities throughout the financial year of July 2017- June 2018. This member video gives insights into the activities for the year, the individuals and companies who were important contributors and an update on the year ahead.
2018 Members Report
The 2018 MFA Member Report is a review of the MFA’s activities throughout the financial year of July 2017- June 2018. This member report gives insights into the activities for the year, the individuals and companies who were important contributors and an update on the year ahead.
Australian Digital Advertising Practices - July 2018
The Australian Digital Advertising Practices have been created specifically for advertisers in Australia to facilitate better relationships with agencies, publishers and digital platforms, and to foster shared responsibilities for digital ad spends and outcomes.
MFA Industry Census - 2018 Release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2018 release provides data for the October 2016 - September 2017 period.
2018 MFA People Program Calendar
Key dates of all the planned 2018 MFA People Program events
2017 MFA Member Report
The 2017 MFA Member Report is a review of the MFA’s activities throughout the financial year of July 2016- June 2017. This member report gives insights into the activities for the year, the individuals and companies who were important contributors and an update on the year ahead.
Media Communication Agency Industry Census - 2017 Release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2017 release includes data for the October 2015 - September 2016 period.
MFA Digital Foundations Certification
The MFA Digital Foundations Certification program is an industry recognised digital training program that sets a standardised benchmark for basic digital media proficiency.
Systems Committee
The MFA Systems Committee is made up of representitives from most of the major media agencies. When preparing to engage with the MFA Systems Group, we advise you of the following criteria that our members generally use it evaluate suppliers and recommend that you tailor your presentation accordingly.
Media Communication Agency Industry Census - 2016 Release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2016 release includes data for the October 2014 - September 2015 period.
2015 MFA Member Report
The 2015 MFA Member Report is a comprehensive review of the MFA's activities throughout the financial year of July 2014 - June 2015. This Annual Report gives insights into the successful business activities for the year, the individuals and companies who were important contributors and an update on the year ahead.
Media Communication Agency Industry Census - 2015 release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2015 release includes data for the October 2013 - September 2014 period.
MFA Transparency Framework for Agencies and Advertisers
The MFA Transparency framework, developed in conjunction with the AANA, to assist our members and their clients when discussing terms of operating.
MFA Media Agency Overhead Definition
Industry-wide standard for what constitutes 'media agency overhead' that is aligned with today's marketplace and the full range of services that media agencies provide.