MFA e-Learning Program

Elevating media proficiency for Marketers, Media Owners and Agencies

In a significant stride toward advancing digital and television skills, marketers and media owner professionals make up an impressive 25% of this year’s MFA e-Learning cohort.

With a total 1,700 participants through the program in 2023, feedback has been unanimously positive, including the following perspective from a senior CMO.

“I found the MFA Digital Foundations course perfect for new digital marketers and also those with more experience. For my team of junior digital marketers, it was like jumping on a rocketship - advancing their understanding and skills in a short period of time. I also appreciate the seriousness of the course via the proctored exam and high percentage required to pass. The certification is meaningful and is worth the time and effort in study.”

Since we launched in 2017, the program has graduated over 6,000 professionals and is now open for Autumn 2024 registrations.  Courses include MFA Digital Foundations, MFA Television Foundations, and MFA How to Buy Television.

Developed by MFA member agencies the courses set the  benchmark for digital and television proficiency.

Planned for 2024 is the introduction of two new courses – MFA Out-of-Home Foundations and MFA Audio Foundations – which will further consolidate MFA e-Learning the pre-eminent training program across all aspects of the media industry.

Significant discounts are available for MFA members to pass onto their clients, and for Media Owners who are NGEN members. 

REGISTRATIONS ARE OPEN for the Autumn 2024 semester (beginning February).

REGISTER FOR MFA DIGITAL FOUNDATIONS

REGISTER FOR MFA TELEVISION FOUNDATIONS

 REGISTER FOR MFA HOW TO BUY TELEVISION