Just 90 minutes to help create an industry where everyone feels included
We're lagging behind in our goal for 70% of MFA member agency employees to complete the SBS Core Inclusion course by the end of the year. Caitlin West, Strategy Director at Bohemia Group - which boasts 100% completion of the course - makes the case for why everyone should set aside 90 minutes for the training.
We all recognise that our people are the backbone of this dynamic industry, and it's critical that we're working together towards an environment where everyone feels supported and included to do their best work.
There are so many benefits in prioritising DE&I. It empowers employees to better understand and respect each other; enhances satisfaction, reduces turnover, and increases productivity. And beyond these business benefits, at the end of the day, it’s just the right thing to do as good humans.
We’ve hit 100% completion. Have you?
We are really proud at Bohemia to have recently hit 100% completion of the SBS Core Inclusion course across our agency.
While training can sometimes feel like another block in a busy diary, we collectively decided that this was an absolute priority at Bohemia and an important commitment for our team to make. I’m normally all for self-paced learning, but I must admit – there’s nothing like a good deadline in the diary and the promise of a team afternoon out to help you get there!
What we learned
Regardless of some gentle nudging, the Boho team unanimously found the course incredibly beneficial.
For some, it served as a useful reminder of things we might’ve already known, though it never hurts to have a refresher, especially considering how our understanding and commitment to DE&I has deepened in recent years.
For many newer to the industry, it was an informative and invaluable training that prompted consideration of topics they hadn’t previously reckoned with.
The course ranges from understanding the importance of inclusion to addressing unconscious bias, and teaching inclusive practices. It looks at the state of diversity across our industry, recruitment bias, flexibility and inclusive leadership – all interesting points of reflection back to your own business that can be actively applied in the day-to-day.
Creating a company where everyone belongs is one of our core goals; creating an industry where everyone belongs should be the same. The work that MFA and SBS have done towards achieving this goal is admirable, and I would greatly encourage all those who are yet to complete Core Inclusion training to do so.
It may well be the most important 90 minutes you invest this week!
SBS Inclusion comprises eight courses covering different diversity dimensions. The MFA DE&I Council, has a goal for 70% of the industry to complete the 90 minute Core Inclusion course to build foundation skills and knowledge to make organisations more inclusive of a range of diverse communities.To take part register for the Core Inclusion course now, and check out the other courses.