Exclusive Audience

Definition:

Or 'Unduplicated Audience' is the number, or percentage, of a given target audience that is reached only by a nominated media vehicle (or television program) but not by competitive media vehicles. For example, the ABC may have a relatively high exclusive audience, i.e. people who will only watch the ABC and not the commercial networks. Exclusive audience studies are more relevant to radio and print media.

Category: Broadcast