Definition:
An electronic device for measuring television viewing. It consists of three components (i) a frequency matching device installed on every television, VCR and cable decoder box to measure the signal and time of watching (ii) an eight-button remote control unit which communicated via infra-red to the frequency matching device, via which viewers log-on and register their viewing (iii) a microprocessor to store and transmit the raw data back to ATR’s central processing ofiice.
Category: Broadcast
