Industry Resources
Resources for MFA members and the industry to inform and establish guidelines on issues impacting our industry, for the purpose of assisting our members to run better businesses.
MFA Industry Census - Feb 2024 release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The February 2024 release census provides data for the October 2022 - September 2023 period.
MFA Submission: The Australian Government's Privacy Act Review Report
The MFA's submission to the Australian Government's consultation process on the Privacy Act Review Report released in February 2023.
MFA Industry Census - Feb 2023 release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The February 2023 release census provides data for the October 2021 - September 2022 period.
MFA Industry Census - Jan 2022 release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The January 2022 release census provides data for the October 2020 - September 2021 period.
MFA 2021 Year In Review Magazine
12 industry collaboration projects, 600 volunteers, 170 events and almost 21,000 hours of training: The annual MFA Members Report covers our key achievements for 2021 and sets the direction for the coming year.
MFA Transparency Framework for Agencies and Advertisers
The MFA Transparency Framework sets clear expectations for agencies and advertisers to follow in the areas of transparency and accountability and to establish how both parties should operate.
Successful Agency Pitching
An industry best practice guide on successful agency pitching developed by the AANA and MFA to optimise the tendering process and improve the experience and ultimately the outcome for all parties. The Successful Agency Pitching guide sets an industry best practice standard and provides tools and clear practical steps to follow for advertisers and agencies.
MFA Industry Census - February 2021 Release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The February 2021 release provides data for the October 2019 - September 2020 period.
ACCC: Digital Advertising Services Inquiry Interim Report
MFA submission to ACCC: Digital Advertising Services Inquiry Interim Report
2020 Year in Review Magazine
The 2020 MFA Member Report is a review of the MFA’s activities throughout the year. This member report gives insights into the activities for the year, the individuals and companies who were important contributors and an update on the year ahead.
MFA Industry Census - February 2020 Release
The MFA's annual census of the Media Communication Agency industry, including data on the industry population size, the gender profile and industry turnover. The 2020 release provides data for the October 2018 - September 2019 period.
MFA White Paper on the AANA Master Media Buying Services Agreement
A White Paper outlining the MFA’s position on the revised AANA Media Contract Template and accompanying Guidance Notes released in August 2019.