Senior Social Media Manager
Overview:
Job Description
Harnessing the power of the modern media landscape to drive business transformation, Publicis Media creates value for clients through five global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, performance marketing and content.
Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide. Publicis Media is built on the foundations of Trust, Talent and Transformation.
ROLE PURPOSE
We’re looking for a creative & strategic minded Senior Social Media Manager to help deliver best in class strategic social thinking and innovation for our client’s businesses and brands. This role is responsible for supporting the Social Director in leading a social team, and ensuring all strategy, creative thinking and output is fully integrated with all other efforts across the company’s portfolio of brands. The Senior Social Media Manager will lead and develop the Social Manager, Social Executive and Coordinator, to provide best in class social media content, campaigns and strategies.
- Drive, within Publicis Content and with clients, an elevated and longer-term vision around the state of social media and wider content implications for the industry, with a focus on our clients.
- Drive the awareness and implementation of new platform developments and content opportunities within the Publicis Content team, to the benefit of our client brands.
- To create, concept, and present social media strategies (across creative content, organic and paid media) and integrated marketing campaigns aligned to our clients’ media or communications strategy.
- Understand and be capable in using analytics, performance, trends, competitor behaviour and best practice to optimise and fuel new strategies where relevant.
- Monitor and analyse social media trends and their impact on clients’ brands, consumers and paid strategies.
- Interpret and execute the direction of strategy/planning, into ongoing content plans (including concepting, creating and reporting), aligned to the broader social media strategy.
- Maintain monthly reporting that includes overall client performance, category learnings, brands learnings and suggested optimisations moving forward
- Develop monthly posting calendars (ahead of time) in line with social approach and campaign/partnership requirements
- Develop new and productive relationships with appropriate media partners i.e. Facebook, Twitter etc, to have access to best in class ways of working and new format innovations.
- Be an ambassador for Publicis Content and provide specialist
- advice to clients where required alongside the client teams.
- Understand our client’s brands and how best to articulate them via social media while adhering to brand guidelines
- Oversee the social team’s output, ensuring a superior quality of communication and project delivery is provided at all times.
- Develop the social team, ensuring growth and development and leading & mentoring fellow team members
What we can offer you!
Be a part of the Publicis Groupe family one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:
- Work with a diverse team where we value all the benefits of harnessing differences for our people, our clients and our business.
- A committed Diversity and Inclusion and Belonging strategy driven through our Viva! Women, Égalité and First Peoples RAP (reconciliation action plan) programs
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
- A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to employee benefits including –wellness programmes, learning and development opportunities, network events
- Confidential 24-hour support via our employee assistance programme
Publicis Media, a part of Publicis Groupe, believes that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. We encourage applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers, and lesbian, gay, bisexual, transgender and intersex (LGBTI) people.
Contact Name: Yan Lee
