Google Analytics Manager

Job Category MFA Job Board

Expiry Date: Thursday, 29 September 2022

Employer: Razorfish
Location: Sydney

Overview:

  • Want to create intent-powered ideas?
  • Permanent gig
  • We’re based in Pyrmont, but we also love to work flexibly

 Hello. Welcome to Razorfish. We’re the agency that helped to change the way we bought search ads through technology and did personalisation before digital ads were a thing. We changed the way people thought about gyms in Australia and broke Mental Health barriers by shining a light on your Microsoft teams background. We live and thrive on an amazing intersection where data and science meet art and creativity. 

A place where every touchpoint is made to enrich people’s lives. Our values are at the heart of everything we do, and we’re pretty proud of them; We give a shit, We are allies, We are unconventional and We are human. But don’t just take our word for it. We were recently endorsed by Work180 as an Employer of Choice. Check out more about our agency and perks at here. 

Come join us where the opportunities are limitless. Where you’ll work with a bunch of weird, wonderfully complex people that will challenge you every single day. A place where you can work to collaborate and no two days are ever the same. Come join our fishbowl.

About the gig

Our Google Analytics Manager works within our growing Analytics team and owns select customer initiatives to develop and maintain with outlined deliverables. You’ll be responsible for managing the day to day deployment of media analytics tags, website tracking and supporting enterprise deployments of Google Analytics 360. You’ll also provide technical assistance, discovering, analysing and presenting insights from web analytics data to recommend improvements to our customers’ businesses.

As a natural collaborator, you will leverage the opportunity to work closely with our paid and earned media teams to identify gaps in data capture and collaboratively implement enhancements along with driving special projects and working on insight led initiatives to enhance media and client business process efficiencies.

To be successful in this role, you’ll need to be a true problem solver, with an inquisitive mind and enjoy working both independently and as part of our team. You’ll be able to take broad semi-structured data from all corners of the digital universe and use this information to build stories, simplify challenges and deepen relationships with customers.


Working as part of a large team, we might spot you:

  • Responding to client website management tasks on GA goal tracking, website audience behaviour related tag and trafficking.
  • Leveraging Google analytics audiences integration with GMP for driving better media targeting and media ROI
  • Exploring and planning first party data collection points within Google analytics and GMP
  • Working with media teams in effectively planning remarketing strategies on the back of audience behaviour data within analytics
  • Documenting, implementing and troubleshooting tagging, tracking and analytics reporting
  • Creating tracking plans and data layer guides to support enterprise web analytics
  • Creating and implementing measurement plans in line with customer’s business outcome
  • Developing dashboards and reporting templates based on the key metrics and defined ROI’s of customers and customer teams
  • Performing data analysis on search marketing, web and mobile analytics, digital marketing channel and user journey
  • Prioritising, implementing and project managing analytics and insight recommendations

Some essentials that will help you get the job:

  • 3+ years of data or digital marketing analysis experience in an agency
  • In-depth understanding of Google Analytics platforms including coding and tag implementation
  • Experience in Google Analytics / GA360 and integrations with GMP (Campaign manager, DV 360, SA360 experience)
  • Demonstrated experience with floodlight (or other media) tag management and deployment. Understanding of javascript, data layer and tagging approaches across digital assets, including mobile applications.
  • Demonstrated experience with Google Tag Manager and non-standard implementations (JavaScript/CSS)
  • Demonstrated experience with data visualisation tools like Google Data Studio or Tableau
  • Fluency in Microsoft Excel and some understanding of relational databases/SQL
  • Working knowledge or experience with the AdTech/MarTech ecosystems, with an understanding of how technology platforms integrate with media buying tools – eg Google Marketing Cloud, Google Ads/Programmatic, Facebook
  • GA 360, GTM certification required
  • Experience with BigQuery & Data Studio links advantageous

 

Life as Fish

Check out some of our perks:

  • Taking time out – enjoy your Birthday off, Razordayz (1/2 day each month), additional 5 days leave after 2 years’ service, career breaks and an industry leading parental leave policy with up to 18 weeks paid primary carer leave
  • DE&I – we’ve got a dedicated People Strategy #someonelikeme focussed on DE&I with lots of initiatives such as Flexible Public Holidays, 1k allowance to those on unpaid Parental Leave, Culture Sea (to learn more about each other) and a DE&I Lead
  • Wholeself – access our EAP, flu vaccinations and regular seminars and events supporting your physical, mental and financial wellbeing
  • Grow & Develop – enjoy extensive L&D opps through our online learning platform, Marcel, a Next Gen board, SPACE (our Groupe L&D program), Buddy Up (our mentor program), education assistance and access to the MFA and ACA for industry learnings
  • Celebrate – we’re big on celebrating and shouting out about great work. We’ve got informal and regular formal awards, anniversary celebrations and referral bonuses.
  • Work, your way – our Publicis Liberté flexible working approach means we value your contribution, not where you’re sitting 

At Razorfish we believe that our people are our greatest asset. Our people are chosen for their personalities, their ethics and professional qualities without any exclusion, preferential treatment or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates with disabilities or special needs throughout the recruitment process upon request.

Requirements:

Resume

View Job Listing