Industry Experts Refresh Digital Foundations Content 

The benchmark certification for the media industry updated with fresh content from new trainers

MFA Digital Foundations Spring Semester registration closes 17 August - don't miss your chance to register.  With more than 5,500 graduates since its launch in 2017, MFA Digital Foundations is kicking off its Spring 2023 Semester with a new roll call of media agency trainers delivering essential digital content. 

This leading industry certification is designed for media owners, clients, and is mandatory for all MFA member agency staff with less than 2 years' experience.

All the content, exam, and quiz questions have been updated, as well as new videos for each module. Since inception the course has been regularly updated to keep up with digital trends and developments, but this marks the first complete refresh and has involved more than 50 industry leaders. 

MFA Director, People Linda Wong said: “We’re proud of the huge amount of work our member agencies put in to make this MFA Digital Foundations refresh a success for the collective benefit of the industry, with collaboration across the entire spectrum of agencies – large and small, independents and network agencies.”

Presenting the content are 16 new trainers:

    

Certificate I

Display: James Graff, OMD and Peter Dunne, Publicis

Video: Myles Haslam, EssenceMediacom and Sarah Moore Initiative, Rufus by Initiative

Social: Carly O’Grady, Reprise and Eva Del Rio Garcia, Wavemaker

SEM: Jocelyn Fan, OMD and Shae Healey, IProspect

    

    

Certificate II

SEO: Jean Scauri, IProspect and Amye Saunders, Mindshare

Content Marketing: Alexis Whelan, Reprise and Erin Pugh, OMG

Programmatic: Simon Conyard, Wavemaker and Erin Burke, Spark Foundry

Measurement that Matter: Vianna Kim, OMD and Alison Mitrevski, Matterkind

MFA Digital Foundations is part of the MFA’s e-learning program which aims to equip media agencies, marketers and media owners with a standardised benchmark of digital and television media knowledge.

MFA e-learning program offers three comprehensive and highly regarded courses: MFA Digital Foundations, MFA Television Foundations, MFA How to Buy Television. Each of these courses are:

  •       Developed by media agency experts
  •       Channel agnostic
  •       Sets an aligned industry knowledge standard and learning outcomes
  •       Industry certified
  •       Proof of knowledge (with a high pass hurdle)
  •       Flexible learning via video, study guides, quizzes and exam

Registrations for MFA Digital Foundations Spring semester close at 5pm AEST, Thursday 17 August. Don't miss out on your chance to take part.