2011 MFA Awards
Winners
Category: Beverages
GOLD AWARD WINNER
Category: Best Media Innovation
GOLD AWARD WINNER
Category: Best Demonstration Of Results
GOLD AWARD WINNER
Category: Telco, Travel, Leisure & Other Services
GOLD AWARD WINNER
Cummins&Partners
Carat Perth
Tourism Western Australia
Category: Best Use Of A Small Budget (Up to $300,000)
GOLD AWARD WINNER
Category: GrandPrix
GOLD AWARD WINNER
Category: Media/Entertainment/Travel & Leisure
GOLD AWARD WINNER
Category: Best Use of a Small Budget (Up to 300,000)
GOLD AWARD WINNER
Category: BEST PARTNER INITIATIVE
GOLD AWARD WINNER
Category: NGEN Award
GOLD AWARD WINNER
Category: AUTOMOTIVE
GOLD AWARD WINNER
Category: Partnership Award
GOLD AWARD WINNER
Category: CLOTHING/COSMETICS & RETAIL
GOLD AWARD WINNER
Category: Durable Consumer Goods
GOLD AWARD WINNER
Category: BEVERAGES
GOLD AWARD WINNER
Category: People & Culture
GOLD AWARD WINNER
SILVER AWARD WINNER
Behind PHD’s Transformation, A Journey of 180 People
PHD Media
Category: Best Leverage of Data
GOLD AWARD WINNER
Category: MEDIA/ENTERTAINMENT/ TRAVEL & LEISURE
GOLD AWARD WINNER
Category: Media & Entertainment
GOLD AWARD WINNER
SILVER AWARD WINNER
How a Prison Rat Made Wentworth No. 1 on Foxtel
Mindshare
OnMsg
Foxtel: Showcase
Category: Best Use Of Data
GOLD AWARD WINNER
Category: Best Demonstration of Short-Term Results
GOLD AWARD WINNER
SILVER AWARD WINNER
Be The Bill – Harnessing the Power of Personalisation to Put Euthanasia on the Political Agenda
Cummins&Partners
Go Gentle Australia
Category: MFA 5+ AWARD
GOLD AWARD WINNER
Aaron Vardon, Eline Rannou & Tim Micallef - Ikon Communications
Category: Best Use of Real-Time Marketing
GOLD AWARD WINNER
SILVER AWARD WINNER
How Hyper Relevance Put Streets Back on the Lips of Aussies
PHD
DDB
Unilever
Category: Food & Grocery
GOLD AWARD WINNER
Category: MFA 5+
GOLD AWARD WINNER
Caitlin Schuch, Alex Concannon & Lisa Rakowski - Starcom Mediavest Group
Category: Best Demonstration of Results
GOLD AWARD WINNER
Category: NGEN AWARD
GOLD AWARD WINNER
Category: Best Integrated Campaign
GOLD AWARD WINNER
SILVER AWARD WINNER
The Google app & The Voice
PHD Australia
R/GA, Essence, Shine Australia, Nine Network
Google
Category: Finance/Insurance/Government/ Corporate & Real Estate
GOLD AWARD WINNER
Category: Best New Product Launch/Relaunch
GOLD AWARD WINNER
Category: PRO-BONO/CAUSE MARKETING INCENTIVE IN RECOGNITION OF PAM LANE
GOLD AWARD WINNER
Category: FINANCE/INSURANCE/ GOVERNMENT/CORPORATE & REAL ESTATE
GOLD AWARD WINNER
Category: BEST USE OF DATA, TECHNOLOGY OR ANALYTICS
GOLD AWARD WINNER
Category: Media Owner of The Year
GOLD AWARD WINNER
JCDecaux
Category: Best Media Innovation
GOLD AWARD WINNER
Category: NGEN Award
GOLD AWARD WINNER
Category: MARKETING TEAM OF THE YEAR
GOLD AWARD WINNER
Category: FOOD & GROCERY
GOLD AWARD WINNER
Category: Clothing/Cosmetics & Retail
GOLD AWARD WINNER
Category: Best Collaboration
GOLD AWARD WINNER
SILVER AWARD WINNER
The Google App & The Voice
PHD Australia
R/GA, Essence, Shine Australia, Nine Network
Google
BRONZE AWARD WINNER
Family Feud Disney Edition
FreemantleMedia Australia
The Walt Disney Company, Network Ten, Imagination Games
FreemantleMedia Australia
Category: BEST MEDIA INNOVATION
GOLD AWARD WINNER
Category: BEST INTEGRATED PAID, OWNED & EARNED COMMUNICATIONS
GOLD AWARD WINNER
Category: IT & CONSUMER DURABLES
GOLD AWARD WINNER
Category: GRAND PRIX
GOLD AWARD WINNER
Category: BEST DEMONSTRATION OF RESULTS
GOLD AWARD WINNER
Category: Best Use of Technology
GOLD AWARD WINNER
SILVER AWARD WINNER
How a Prison Rat Made Wentworth No. 1 on Foxtel
Mindshare
OnMsg
Foxtel: Showcase
BRONZE AWARD WINNER
Streets – How Hyper Relevance Put Streets Ice Cream Back on the Lips of Aussies
PHD
DDB
Unilever
Category: Media Owner Of The Year
GOLD AWARD WINNER
Multi Channel Network
Category: Marketing Team of the Year
GOLD AWARD WINNER
SILVER AWARD WINNER
Westpac Group
Category: Financial Services
BRONZE AWARD WINNER
You Can Do Better
CHE Proximity
Latitude Financial Services
Category: Automotive Vehicles, Product & Services
BRONZE AWARD WINNER
Hyundai Dealer Stealer
Ansible & Initiative
Snakk Media
Hyundai Motor Company Australia
Category: In Recognition of Pam Lane - Pro Bono Cause Marketing Initiative
GOLD AWARD WINNER
SILVER AWARD WINNER
Foodbank Food Fight 2016
Maxus
Havas
Foodbank
Category: Best Innovative Use of Media
GOLD AWARD WINNER
SILVER AWARD WINNER
Made Possible by Melbourne
McCann Melbourne
Adshel & Airbag Productions
University of Melbourne
BRONZE AWARD WINNER
Marketing at The Speed of Sport: Foxtels Next Generation Media Platform
Mindshare
Google
Foxtel
Category: Best Strategic Launch Campaign
GOLD AWARD WINNER
Category: Best Integrated Media Campaign
GOLD AWARD WINNER
Category: Best Use of Data, Adtech, Analytics or Research
GOLD AWARD WINNER
SILVER AWARD WINNER
Building the Flight Centre Travel Group Co-op
Ikon Communications
Flight Centre Travel Group
BRONZE AWARD WINNER
The Hearing Test in Disguise
CHE Proximity
Cochlear
Category: BEST USE OF A SMALL BUDGET (UP TO $300,000)
GOLD AWARD WINNER
Category: Automotive
GOLD AWARD WINNER
Category: IT & Consumer Durables
GOLD AWARD WINNER
Category: Public Sector, Utilities & Charities
GOLD AWARD WINNER
SILVER AWARD WINNER
Be The Bill – How We Harnessed the Power of Personalisation to Put Euthanasia on the Political Agenda
Cummins&Partners
Go Gentle Australia
Category: Pro Bono/Cause Marketing Incentive - In recognition of Pam Lane
GOLD AWARD WINNER
Category: Grand Prix
GOLD AWARD WINNER
Category: IT & Consumer Durables
GOLD AWARD WINNER
Category: Best Strategic Launch Campaign
GOLD AWARD WINNER
Category: Retail & eCommerce
GOLD AWARD WINNER
SILVER AWARD WINNER
Be My Valentine
OMD Australia
Now We Collide
eHarmony
Category: Fast Moving Consumer Goods
GOLD AWARD WINNER
Category: Clothing/Cosmetics & Retail Winner
GOLD AWARD WINNER
Category: Food & Beverages
GOLD AWARD WINNER
Category: BEST STRATEGIC LAUNCH CAMPAIGN
GOLD AWARD WINNER
Category: Marketing Team Of The Year
GOLD AWARD WINNER
Category: B2B
GOLD AWARD WINNER
Maxus
Macquarie Radio Network, Fairfax Media & News Corp
Grains Research & Development Corporation
Category: Best Use of a Small Budget (Up to $300K)
GOLD AWARD WINNER
SILVER AWARD WINNER
Safe Passage for Sea Creatures
Starcom
WWF Australia
Category: Best Communications Strategy
GOLD AWARD WINNER
SILVER AWARD WINNER
Prospan: Don’t Ignore a Cough
Affinity
Flordis
BRONZE AWARD WINNER
Fanta Relaunch
UM Sydney
Coca-Cola South Pacific
Category: Food and Grocery
GOLD AWARD WINNER
Category: Best Integrated Media Campaign
GOLD AWARD WINNER
Category: NGEN Award - In Support of UN LTD
GOLD AWARD WINNER
Category: Pro-Bono/Cause Marketing Incentive
GOLD AWARD WINNER
Category: Media/Entertainment/Travel & Leisure
GOLD AWARD WINNER
Category: Grand Prix
GOLD AWARD WINNER
Category: Best Demonstration of Long Term Results
GOLD AWARD WINNER
SILVER AWARD WINNER
Buy Ready
PHD Melbourne
TBWA and Resolution
ANZ
Category: MEDIA PARTNER OF THE YEAR
GOLD AWARD WINNER
Val Morgan
Category: Media Partner of the Year
GOLD AWARD WINNER
SILVER AWARD WINNER
Adshel
BRONZE AWARD WINNER
Nova Entertainment
Category: Partnership Award
GOLD AWARD WINNER
Category: Beverages
GOLD AWARD WINNER
Category: Recognition of great digital effectiveness by IAB
WINNERS
Campaign: Marketing at The Speed of Sport: Foxtel’s Next Generation Media Platform
Agency: Mindshare
Client: Foxtel
Collaborating Partner: Google
Campaign: The Hearing Test in Disguise
Agency: CHE Proximity
Client: Cochlear
Campaign: Tough Done Smarter
Agency: GTB Australian / Mindshare
Client: Ford Motor Company Australia
Campaign: Buy Ready
Agency: PHD Melbourne
Client ANZ
Collaborating Partners: TBWA and Resolution
Campaign: Dynamic Recruitment
Agency: The Monkeys
Client: The University of Sydney
